November 9th, 2011
This article has been excerpted from The Power of Loyalty by Roger L. Brooks, available from Entrepreneur Press.
Reward your customers — they’ll reward you with repeat business
The best way to motivate customer behavior is to provide an incentive or reward for that motivation. Rewarding your customers for a specific purchasing behavior is not much different than training your puppy. With enough repetition and positive reinforcement, your pup can be motivated to act upon instruction. That’s because the pup knows if he listens to your command, he’ll receive his reward.
Human nature isn’t much different. People can be motivated to take specific actions that accomplish their buying goals while also accomplishing your goals to increase their spending, frequency of visits or combination purchases (or comparative goals relevant to your line of business).
The question then is how do you motivate behavior? Below are five ideas that will get you thinking.
- Offer soft benefits that provide value such as special access limited only to members.
- Offer relevant promotions through various lines of communication, for example: e-mail, SMS text, receipt messages, statement inserts, RSS feeds, Twitter, Facebook, etc.
- Up-sell complimentary products or services at the associate level.
- Offer sweepstakes, random rewards or special offers for a limited time frame, keep your strategy fresh and exciting:
- Strategically place messages (via signage, web banners, etc.) that will trigger motivating actions.
Motivate, But Don’t Mislead
Once you decide how you’ll motivate, always do so in an honorable way. Your customers won’t want to be misled into thinking they are receiving something greater in value that what they’ll actually receive as the reward.
Abraham Lincoln put it best when he said, “You may fool all the people some of the time, you can even fool some of the people all of the time, but you cannot fool all of the people all the time.”
Of course, the statement was made some 150 years ago and the President was referring to politicians attempting to fool their constituents; however, the quote resonates with me every time I see a program that offers empty loyalty. Such programs offer an elaborate program on the outside when, indeed, it’s only a facade to increase business. In time, savvy customers will see through the facade. Your promotional strategy to motivate behavior must be phony proof. Once your customers lift the hood and kick the tires, the promotions must stand on their own and offer real value, not empty promises.
Remember, whatever you do, don’t try to fool the customer! Loyal customers will catch on if the loyalty program does not have true value. This can also backfire and cause disloyalty amongst your customers and defeat the entire purpose of implementing your strategy in the first place.
There are two reasons why your rewards offerings should be upstanding:
- Loyal customers have earned the right to receive a valid reward. If they weren’t enrolled in your program, they may have taken their business elsewhere.
- Customers can see through transparent rewards.
If you want to be in the loyalty game, you have to offer attractive redemption items that are achievable for your customers to earn. If customers are willing to change their purchasing behavior and provide you with their loyalty, they will expect the same in return from you in the form of a relevant reward.
It’s the Little Things That Matter Most
If you put on your consumer hat, you’ll understand that it’s the little things that matter most. One component you should incorporate is providing feel-good loyalty. Feel-good loyalty is just what it sounds like, providing something that the customer will feel good about. Offering feel-good-loyalty incentives should be part of your overall strategy and will require some clever and creative thinking. Some companies offer free Wi-Fi, others offer free shipping. Whatever you decide, brainstorm hard, even hold an employee contest. but find your niche and add feel-good loyalty to the mix.
Photofiddle.com is an internet company that offers a service to turn your photographs into art. Simply upload a photo and you can instantly transform that image into pop art, impasto, a black and white sketch and even more. Once you create your personal masterpiece you then have many options for the type of surface the image is printed on (glossy photo paper, canvas, etc.). Finally, you can choose from a number of print sizes and framing choices.
Although Photofiddle doesn’t have a recognizable rewards program they do provide various levels of feel-good loyalty. Upon opening your order, customers see each piece is carefully packaged and accompanied with a pair of white cotton gloves. The label attached to the gloves reads, “All fine artwork should be handled with care. Please use white cotton gloves. Oils from your hands and fingers can leave finger prints. Jewelry on your fingers and wrist can leave markings.”
That’s a personal touch and that’s feel-good-loyalty. It’s doing the little things that matter most with customers. It’s thinking outside the box so that your brand motivates your customers and resonates in their mind. Providing the white cotton gloves with each order sends both a literal message and subliminal message. It reinforces the need to treat your artwork with care and that they treat all of their customers with care.
Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs.
Tags: awards, corporate incentives, customer incentives, employee incentive programs, incentive, motivate, motivational, reward, reward programs, rewards
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September 13th, 2011
2011 Incentive Sales IQ Survey: Budgets Grow
By Leo Jakobson
June 7, 2011
The incentive market is improving, according to Incentive’s annual Sales IQ survey. Compared to last year, we saw more than a 40 percent increase in the number of respondents who said their companies have increased their overall sales incentive budgets—from 29.8 percent in 2010 to 42.7 percent in 2011. Also, more than two-thirds of the respondents said they are spending more per recipient in 2011, compared to fewer than half in 2010. The survey was conducted between March 23 and May 23 via e-mail. Exactly 500 readers of Incentive magazine and its e-newsletters responded.
How well those companies are spending their money was another survey question. We asked the respondents to rate their sales incentive programs, and just over half answered “extremely effective” or “very effective.” Around 40 percent said “somewhat effective,” and seven percent called their sales incentives “not at all effective.”
A number of reasons were mentioned for the lack of effectiveness, but there were a couple of recurring themes. Lack of funding was cited by many. One respondent commented, “We do not have enough funds to offer a big enough incentive to motivate high-volume salespeople.” Issues with program design also were noted. Another respondent pointed out a “need to correlate incentives to performance more effectively,” while a third person noted, “It can be difficult to purchase incentive rewards that are well liked by everyone equally.”
Tags: awards, blood donor incentives, corporate incentives, employee rewards, gift incentives, incentive, incentive programs, rewards
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May 3rd, 2011
Chambers of Commerce have helped shape community businesses for years. They bring business and community together beautifully by merging the interest of the consumer with the city’s goals of retention and gaining more business. Chambers everywhere have always used networking meetings, golf tournaments and ribbon cutting to help new members boost their business presence.
While increasing memberships is crucial to the survival of a Chamber, providing members with benefits and incentives is imperative to Chambers of Commerce. If Chambers do not regularly demonstrate interest in their members by educating them, providing services, offering a diverse and active business network, they will find other less expensive ways to marke themselves.
Chambers of Commerce need to break away from the old and provide benefits that will not only provide value to their business, it will benefit them as individuals and their family. Years ago the insurance industry realized that to retain an insured meant that the Insurance Agent had to provide mulitiple life benefits to their customers offering home mortgages, investments and discounts. Not only are Insurance Agents now seen as more than just the guy or gal that “I have my auto insurance with”, they are their expert advisor for life.
If Chambers of Commerce seek to answer their member’s ‘What’s in it for me” question, they will reap the reward with participative members and added sales. Regardless if you are marketing to the President or to the Gate Keeper, everyone appreciates added benefits. Today, Chambers of Commerce can provide discounts for family fun and enhance core insurance benefits with prescription discounts, fitness and more!
Benefits and incentive discounts drive memberships and connect with customers in a deeper personal, meaningful way. Build sustainable relationships and stand out from the other networks and Internet sites. Strategic Concepts will help you deliver products and services tailored to a universe of one, while at the same time costing as little as $2.00 a benefit.
- Over 70 total benefits & incentives to choose from to create your own customized discoums.
- Health provider discounts for Aetna Dental, lab & imaging, vision, fitness, tele-doc, medical equipment and more.
- Discounts to restaurants, 2,000 golf courses, hotels, legal services and theme parks.
- Join 20+ million members and 3,000+ groups
Offer added services to your members or sell benefits and incentives to your membership for the employees. Increase membership and improve the quality of their business and personal life.
Tags: customer incentives, employee rewards, incentive programs, loyalty programs, rewards
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April 5th, 2011
How encouraging employees to come up with ideas helped one company get creative in serving its clients.
Editor’s note: Small-Business Comebacks is a new series about resilient entrepreneurs and their strategies for rebounding from the recession.
For Suzanne Bates, the financial meltdown on Wall Street in 2008 had a quick and painful impact. Bates Communications, her small executive-coaching firm based in Wellesley, Mass., depended heavily on large, multinational companies. But many of those mammoth companies were ravaged by the market crash, and suddenly nervous about paying for comprehensive leadership coaching services. By late 2008, a few big clients signaled they would delay or cancel their coaching plans altogether. The company braced for at least $600,000 in lost revenue in 2009 — a major scare for a small company that had seen steady 25% annual growth since its 2000 founding.
“It was a rude awakening for us,” says Bates, 55-year-old founder and chief executive of the 10-employee company. “I knew things were bad, but I didn’t realize these companies would pull back as much as they did.”
More Comebacks:
- Bouncing Back After Losing a Big Client
- Rebuilding Sales After Deep Discounts
- Fixing a Nearly Fatal Flaw
- From Rock Bottom to Rebirth
- When Peers Prompt a Turnaround
- A Reinvention for the Long Hall
A Low Point
Problems didn’t stop there. The company’s new business manager uncovered bookkeeping errors that Bates says were caused by her outside accounting firm. It turned out her company had $100,000 less cash than she thought and a meager safety net for weathering the economic downturn.
Bates remained cautiously optimistic that business would pick up again by early- to mid-2009. But by February it was clear that wouldn’t happen. Corporation still weren’t spending and the company was so short on cash that it was difficult even to manage monthly lease payments.
“As CEO, you’re lying awake because you have a payroll and you have people who are depending on you,” she says.
The Turnaround
Step one was to quickly cost cuts. In early 2009, her staff took 10% to 15% pay cuts in exchange for no layoffs. The company couldn’t afford its lease payments, so Bates negotiated with the landlord to temporarily stop payments for a few months in exchange for tacking the accumulated amount onto future lease payments, plus interest.
Your Reality Check
Bates had to answer tough questions to turn the company around. Consider how these may apply to your business:
• How can you provide the greatest value for clients in a changing business environment?
• In what ways can you be more creative and flexible in meeting clients’ needs?
• How can you inspire and encourage employees to share their ideas for growing the business?
Next, she cut the company’s marketing budget and examined every expense — even little things like offering free coffee for employees hit the chopping block.
Despite all the bad news, Bates mustered the strength to rally her employees to be part of the solution. She began thinking about how the company could better reposition itself to help cost-conscious clients weather the bad economy themselves. In regular staff meetings, they discussed how to make their coaching services more relevant and keep current clients engaged in the business. Bates’ coaches stepped up efforts to stay in closer touch with clients, ranging from a quick email once a week to grabbing lunch to sending them an article about leadership. The idea wasn’t so much to sell them on coaching immediately but rather to gather “insight and intelligence about where they were in terms of training and development.”
“We really figured out what was working and what wasn’t,” she says.
As it turned out, many big clients needed leadership training more than ever — they just weren’t in a position to pay a high price for it. So the company rolled out lower-priced options, including $25 teleseminars on topics such as jumpstarting sales in the bad economy. Some clients were also more receptive to group coaching sessions that can cost “a fraction” of ongoing one-on-one coaching, Bates says. For instance, one West Coast client that had previously paid for Bates employees to travel for one-on-one coaching on site switched to a more affordable group-training session via video conference.
On top of efforts to keep current clients, Bates began to expand its market by pitching leadership training to smaller companies, and even some non-profits, that saw the recession as an opportunity to gain market share. Bates coaches started using LinkedIn to make client connections and the company launched a Twitter and Facebook page, where it posted updates and thoughts on leadership topics.
By early 2010, the company had added several new midsize clients, while bigger corporate clients were improving financially and bringing back more of their business. Though annual revenues fell to $1.3 million in 2009 from about $1.8 million the previous year, Bates rebounded to $2.3 million in 2010 and the company is on track to hit $3 million this year.
Lessons Learned
Reinforcing client relationships in rough times — though not an immediate cash cow — allowed the company to identify other revenue-generating opportunities. Through social media and face-to-face meetings, the company’s coaches also developed much deeper relationships with their clients.
“There isn’t any aspect of our business that wasn’t touched by the experience,” Bates says. “We’ve come out of it a much more focused company.”
Tags: awards, employee rewards, incentive programs, motivate employees, rewards
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May 25th, 2010
We have all heard Oprah Winfrey and others say “pay it forward”. Pay it forward is not a new thing, it is something that many savvy people have known for a long time. Giving makes a difference in their life, the lives of others and in their business. Just the mere surprise of someone generosity is enough to stop someone in their tracks and make them pay attention. A powerful act that usually reaps rewards when done with a sincere heart.
When we give without intention of a pay back, the natural progression of things brings positive results. We feel that we have contributed to others which provides a warmth in our hearts and is a great way to get others to join in. If we volunteer, donate or offer our time to others we will meet people that add to our own lives and businesses. Many networks based on philanthropic interests build strong alliances they are bussiness owners that serve the community and take interest in it.
Take conventional business wisdom and stir with collaborators from complementary industries that have an equal interest. Target others who have the same charitable goal that do not compete with your own. Maximize the fusion between social networks and search engines with well known high quality rewards and incentives to motivate donors. Learn how to use branding and marketing software to retain and build momentum.
Some ideas to to increase donations:
- Upscale attractive and create brown bag lunch auction
- Mentor hours offered to help other entrepreneur
- Weekend cruises
- Virtual shopping mall offering their choice of incentive
- Fundraising competition between industries for free advertising
- Host a chocolate party with prizes
- Free office rent
- Mini golf fundraiser interesting all participants
Particularly in this economy, people feel more inclined to give back. People are grateful for what they have and want to help others.
Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” Luke 6:38
ll as extravagant prizes like cars and cruise vacations–which have sold for as much as $250,000. Other auctions have included education internships, gourmet dinners with top chefs and vineyard vacations
Charitybuzz auctions upscale merchandise as we
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Maximize the fushion between social networks and search engines with well known high quality rewards and incentives. Learn how to use branding and marketing software to retain and build your business.
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ll as extravagant prizes like cars and cruise vacations–which have sold for as much as $250,000. Other auctions have included education internships, gourmet dinners with top chefs and vineyard vacations
Tags: point rewards, reward, reward programs, rewards
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April 7th, 2010
How do some seem to walk into a room and draw the attention of everyone? They seem to easily communicate and don’t have to work at getting the attention of those in power. Charismatic people often do this naturally but many others have learned the fine art of charisma. If you take a moment to exam those in Hollywood there are actors and actress that can flash a smile or appear in a scene and draw every one’s eyes to them. These individuals are usually not the most beautiful or handsome and are not from glamorous beginnings. Charisma can be described as a charming personality that draws others to them. These individuals are socially attractive and magnetic. They have a terrific ability to communicate both verbally and non-verbally.
Your incentive to enhance your charisma is not about having more friends it is about making the right connections, drawing opportunities easily towards you and increasing your marketability. Those with charisma find themselves working less and receiving more.
1) Exude confidence and a great attitude when you walk into the room. Walk confidently and smile, keep your eyes moving across the room when you walk into it. Move throughout the the room and introduce yourself. Many admire people who have the confidence to break the ice first.
2) Before you attend a networking mixer, find out what kind of companies will be represented. Do your homework so that you can speak about light and interesting topics about their business. Your reward, will be you will learn a lot and meet great people.
3) When you meet people listen more than you speak. Take interest in the other person by asking questions to learn more about them.
4 ) Be aware of body language. Is the person you are speaking with becoming bored? What is your body language coinciding with your verbal communication?
5 ) Be truly passionate. When you are excited you exude it, when you are angry others know it and when you are happy you are contagious!
6) Be genuine, people don’t like those they don’t get a feeling for or can’t seem to know where you might stand.
7) Be polite and pleasant. Treat everyone with respect.
8) Empower people by helping them feel important and more confident.
9) Laugh and have fun.
10) After meeting someone shake hands and look them in the eyes to say it was nice meeting them.
Stand out from the crowd using the head/heart connection. Tap into yourself and others physically, emotionally, intellectually and spiritually. The reward is an enrich business and personal life.
Tags: employee rewards, reward, reward programs, rewards
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March 31st, 2010
Negatives and positives are most always based on perception and tend to rent space in our minds and largely dictate our reaction to situations. - M. Raymond Sheppard
How do your customers perceive your business? Do you view your employeeas your best asset. Those that work in Customer Service and Sales not only complete three to four main functions, they are the key to your business' success. Your front line people are often closer to your customers than you are. They hear unscenored customer complaints, suggestions and are a wonderful creative source. Customers freely communicate what they want and need each and every day because they feel comfortable doing so. Your front line contacts are your best source of marketing information reducing your guess work.
If we changed our perception of our front line employees and truly listened, we would find how valuable they really are to our success. They may not be some of your key managers or most educated but they are immensely important to your business. By changing your perception of front line employees, their perception of you will also change. They will feel appreciated, empowered and help you create customer driven products and services leading to more business. Customer Service and Sales staff in essence becomes an important part of our marketing teams.
Employee incentive and empowerment programs that unfold organically in their minds while avoiding forced creativity and action will prove to be immediately effective. To begin your employee incentive and customer driven solutions campaign you need to focus on a few things first:
1) Participative Management - Schedule opportunities to meet and exchange ideas that are fun in their environment.
2) Put People at Ease - Mirror your front line and leave your management hat in your office. Answer the phone or work in the sales field. Walk and talk their language.
3) Self-Awareness - Ask yourself some honest questions. Do you visit your front line staff often? Do you congregate only with certain types of people? Do your front line employees approach you warmly? Do you greet employees in the parking lot or at lunch? In other words, do they know you are a real human being?
4) Do they have an opportunity to see a part of the real you? Do you participate in charity drives, brown bag lunches and summer picnics?
Offering your employees a part of yourself and a point reward program will provide immediate benefits. Employees will feel that they are part of your team and they will invest themselves into the success of the company. A reward program will maintain their interest because it rewards them with theirchoice of rewards. They can select quality merchadise, travel and share it all with the entire family. Platforms are attractive seamless and will keep your employees engaged.
According to the Service Research Bureau, 59% of lost business is the result of a poor customer service experience. Can you imagine the loss and the time it took these companies to earn that business? Frontline employees have a tough job. They need to be cheerful and helpful, provide solutions, communicate well, and know about the workings of your company. Not an easy task. Retaining qualified people is not easy and is more important than ever. Buyers are shoping around for the best service more than ever before. Because many front line jobs are considered entry level with a sometimes a long road to advancement, an incentive program is crucial for these employees and to your business.
Can these front line employees really make a difference? Here are just a few examples:
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One Forest Service employee suggestioned that money collected from visitors to forests and campgrounds into the Treasury account be completed weekely rather than monthly. This simple suggested was projected to save $1 million over five years in employee time, transportation costs and bank deposit fees.
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A Support Clerk from Grand Junction, Colo., Veterans Affairs Medical Center suggested that VA hospitals allow veterans take home any unused prescriptions after they're discharged, instead of throwing the medications away saving in excess of $14 million dollars.
Empower and train your front line employees. Invest in your employees to retain and grown your business!
Tags: incentive programs, reward, rewards
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September 27th, 2009
Emplicity an Irvine human resources outsourcing service, gives its employee of the month something more than a plaque. It’s the use of an E-class Mercedes Benz with “Employee of the Month” on the side.
Here’s the first winner Lorraine Ontiveros, 23, with her company-supplied ride:
 Lorraine Ontiveros The company calls its employee recognition “Driving to Success” and has employees vote on their peer who best exemplifies the chosen theme for the month.
Ontiveros was the landslide winner in July for the theme: “positive attitude.”
“The first time I drove the car, people were waving, giving me a thumbs up and even taking pictures of the car and it was a bit distracting, in a good way,” Ontiveros says.”It kinda felt like I had the paparazzi following me.”
In August she passed the keys to Jennifer Meehan, who fellow employees decided best exemplifies “excellent teamwork.”
 Vic Tanon, Emplicity founder Emplicity founder Vic Tanon says he’s always trying to figure out how to reward and incentivize employees, which isn’t that easy in a recession.
“We have a lot of Gen Y employees who want recognition in different ways,” he says. “We wanted to make a loud statement when recognizing our employees and felt that a nice ride would give people something they could proudly take home and show to mom and dad and to their friends.”
Emplicity is a 14-year-old professional employer organization plus outsourced human resources service. It has 35 employees and offices in Irvine, San Francisco, Sacramento, San Antonio and Los Angeles.
The monthly award also helps emphasize core company values, Tanon says. Each month’s theme is one value re-enforced on a daily basis.
Employee recognition is a communication tool that reinforces and rewards the actions and behaviors you most want to see people repeat, says Susan Heathfield at About.com.
Her “Five Most Important Tips for Effective Recognition” include:
- Establish criteria for what performance or contribution constitutes rewardable behavior or actions.
- All employees must be eligible for the recognition.
- The recognition must supply the employer and employee with specific information about what behaviors or actions are being rewarded and recognized.
- The recognition should occur as close to the performance of the actions as possible, so the recognition reinforces behavior the employer wants to encourage.
- Don’t want to design a process in which managers select the people to receive recognition.
Tags: awards, employee rewards, incentive programs, rewards
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September 2nd, 2009
With fall quickly approaching it is time to put your marketing strategies to work and increase the nation’s blood supply. Many families are now approaching back to school mode getting into the swing of squeezing as much into their days as possible. The lazy dog days of summer will soon be over for another year. Unfortunately, donor availability becomes more difficult at the same time that the need usually increases.
This has been one of the most difficult summers to collect blood in its history, with supplies dipping to critical levels. It is imperative that donors give blood as fall progresses to help make up for low donation number over the summer.
How can your blood center increase in blood donations?
- The first task, revive up your recruiters and blood drive coordinators with great enthusiasm.
- Create a fall season kick off with music, food and blood donatioon incentives making it fun for the whole family.
- Recognize the efforts of the team over the summer with pictures and lots of laughs.
- Agree on a fall season mascot and fall mission statement.
- Arm everyone with cameras asking them to capture pictures from their favorite upcoming blood drive event or observed kind actions from a team member.
- Have everyone participate in every aspect of this season’s marketing plan.
- Ask donors to provide you with their top 3 reasons for donating blood and post it in your center and on flyers.
- Ask donors and employees if they would like to be part of your recruiting team. Furnish special t-shirts to be worn on Fridays and send them out to run errands or to the mall. They will be seen by everyone in your committee. Reward them with movie tickets or gift cards for their efforts.
- Maximize your center’s website with interactive games, trivia contests, cooking tips and invitations to attend seminars.
- Don’t forget the kids; make sure there is lots of entertainment at blood drives and in your center while they wait for mom or dad. The experience can be a bit unnerving for kid.
- Create a partnership with an animal donation center for a blood for all donation drive. Look around, people take their pets every place.
Additionally, insert body language and vocal phrasing, both of which, if used correctly, can be highly effective and calming during the right time. Train each center employee to be a marketing representative calling on local businesses to explain and promote the benefits of blood donations, sharing real life stories. Join community business associations and networking clubs to promote awareness.
Remember to regularly thank donors and provide blood donation incentives that demonstrate gratitude and will have them donating blood again.
Tags: blood donor incentives, donor incentives, donor rewards, rewards
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August 24th, 2009
There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries
—William Shakespeare, Julius Caesar
So you walk a little today, get your heart rate up a bit, you lift a few weights, you eat a little differently, then tomorrow morning you wake up and look in the mirror… and see the same old flubber. You have to be pretty well along the path to see any significant results. What keeps you doing this simple thing, day after day?
Will power! It’s like my dad (mom, teacher, boss, older brother, minster, self) always told me… I just need more will power.
Really? I don’t think so. (A friend of mine used to say that people on diets who complain that they lack will power are usually suffering more from a lack of won’t power!) Will power is vastly overrated. For most people, will power ends up looking and feeling like some sort of grim self-tyranny, and involves creating an elaborate, artificial reward-and-punishment system.
Do you want to change? If so, I can show you how to tap into the most powerful force for change there is. Would you like to know what it is? Are you ready? Here it is: TIME.
Position your daily actions so time is working for instead of against you. Because time will either promote you or expose you.
What keeps you on the path is your Slight Edge philosophy, which includes your understanding of the secret of time. Knowing the secret of time, you say: If I stay on this road long enough, I’ll get the result I seek. It’s not a question of your mood, your feeling or your attitude. And it’s not a question of will power. It’s a question of simply knowing.
When you enter a darkened room, why does your hand reach out for the light switch? Because you know that when you hit the switch, the light will go on. You don’t have to give yourself positive self-talk about how you really ought to hit that light switch, or set up a system of rewards and punishments for yourself around whether you follow through or not with hitting the light switch. You don’t need any rigmarole; you just hit the switch. Why? Because you know what will happen.
You know.
It’s the exact same thing here; you walk a little every day, lift a few weights, eat a little better, and leave the penny in the purse (hit the light switch) because you know it will make you healthy and wealthy (the light will turn on).
It’s the exact same thing, no different—except for one thing, and that is time.
Tags: reward, rewards
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