September 27th, 2009
Emplicity an Irvine human resources outsourcing service, gives its employee of the month something more than a plaque. It’s the use of an E-class Mercedes Benz with “Employee of the Month” on the side.
Here’s the first winner Lorraine Ontiveros, 23, with her company-supplied ride:
 Lorraine Ontiveros The company calls its employee recognition “Driving to Success” and has employees vote on their peer who best exemplifies the chosen theme for the month.
Ontiveros was the landslide winner in July for the theme: “positive attitude.”
“The first time I drove the car, people were waving, giving me a thumbs up and even taking pictures of the car and it was a bit distracting, in a good way,” Ontiveros says.”It kinda felt like I had the paparazzi following me.”
In August she passed the keys to Jennifer Meehan, who fellow employees decided best exemplifies “excellent teamwork.”
 Vic Tanon, Emplicity founder Emplicity founder Vic Tanon says he’s always trying to figure out how to reward and incentivize employees, which isn’t that easy in a recession.
“We have a lot of Gen Y employees who want recognition in different ways,” he says. “We wanted to make a loud statement when recognizing our employees and felt that a nice ride would give people something they could proudly take home and show to mom and dad and to their friends.”
Emplicity is a 14-year-old professional employer organization plus outsourced human resources service. It has 35 employees and offices in Irvine, San Francisco, Sacramento, San Antonio and Los Angeles.
The monthly award also helps emphasize core company values, Tanon says. Each month’s theme is one value re-enforced on a daily basis.
Employee recognition is a communication tool that reinforces and rewards the actions and behaviors you most want to see people repeat, says Susan Heathfield at About.com.
Her “Five Most Important Tips for Effective Recognition” include:
- Establish criteria for what performance or contribution constitutes rewardable behavior or actions.
- All employees must be eligible for the recognition.
- The recognition must supply the employer and employee with specific information about what behaviors or actions are being rewarded and recognized.
- The recognition should occur as close to the performance of the actions as possible, so the recognition reinforces behavior the employer wants to encourage.
- Don’t want to design a process in which managers select the people to receive recognition.
Tags: awards, employee rewards, employees, incentive programs, rewards
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September 2nd, 2009
With fall quickly approaching it is time to put your marketing strategies to work and increase the nation’s blood supply. Many families are now approaching back to school mode getting into the swing of squeezing as much into their days as possible. The lazy dog days of summer will soon be over for another year. Unfortunately, donor availability becomes more difficult at the same time that the need usually increases.
This has been one of the most difficult summers to collect blood in its history, with supplies dipping to critical levels. It is imperative that donors give blood as fall progresses to help make up for low donation number over the summer.
How can your blood center increase in blood donations?
- The first task, revive up your recruiters and blood drive coordinators with great enthusiasm.
- Create a fall season kick off with music, food and blood donatioon incentives making it fun for the whole family.
- Recognize the efforts of the team over the summer with pictures and lots of laughs.
- Agree on a fall season mascot and fall mission statement.
- Arm everyone with cameras asking them to capture pictures from their favorite upcoming blood drive event or observed kind actions from a team member.
- Have everyone participate in every aspect of this season’s marketing plan.
- Ask donors to provide you with their top 3 reasons for donating blood and post it in your center and on flyers.
- Ask donors and employees if they would like to be part of your recruiting team. Furnish special t-shirts to be worn on Fridays and send them out to run errands or to the mall. They will be seen by everyone in your committee. Reward them with movie tickets or gift cards for their efforts.
- Maximize your center’s website with interactive games, trivia contests, cooking tips and invitations to attend seminars.
- Don’t forget the kids; make sure there is lots of entertainment at blood drives and in your center while they wait for mom or dad. The experience can be a bit unnerving for kid.
- Create a partnership with an animal donation center for a blood for all donation drive. Look around, people take their pets every place.
Additionally, insert body language and vocal phrasing, both of which, if used correctly, can be highly effective and calming during the right time. Train each center employee to be a marketing representative calling on local businesses to explain and promote the benefits of blood donations, sharing real life stories. Join community business associations and networking clubs to promote awareness.
Remember to regularly thank donors and provide blood donation incentives that demonstrate gratitude and will have them donating blood again.
Tags: blood donor incentives, donor incentives, donor rewards, rewards
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August 24th, 2009
There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries
—William Shakespeare, Julius Caesar
So you walk a little today, get your heart rate up a bit, you lift a few weights, you eat a little differently, then tomorrow morning you wake up and look in the mirror… and see the same old flubber. You have to be pretty well along the path to see any significant results. What keeps you doing this simple thing, day after day?
Will power! It’s like my dad (mom, teacher, boss, older brother, minster, self) always told me… I just need more will power.
Really? I don’t think so. (A friend of mine used to say that people on diets who complain that they lack will power are usually suffering more from a lack of won’t power!) Will power is vastly overrated. For most people, will power ends up looking and feeling like some sort of grim self-tyranny, and involves creating an elaborate, artificial reward-and-punishment system.
Do you want to change? If so, I can show you how to tap into the most powerful force for change there is. Would you like to know what it is? Are you ready? Here it is: TIME.
Position your daily actions so time is working for instead of against you. Because time will either promote you or expose you.
What keeps you on the path is your Slight Edge philosophy, which includes your understanding of the secret of time. Knowing the secret of time, you say: If I stay on this road long enough, I’ll get the result I seek. It’s not a question of your mood, your feeling or your attitude. And it’s not a question of will power. It’s a question of simply knowing.
When you enter a darkened room, why does your hand reach out for the light switch? Because you know that when you hit the switch, the light will go on. You don’t have to give yourself positive self-talk about how you really ought to hit that light switch, or set up a system of rewards and punishments for yourself around whether you follow through or not with hitting the light switch. You don’t need any rigmarole; you just hit the switch. Why? Because you know what will happen.
You know.
It’s the exact same thing here; you walk a little every day, lift a few weights, eat a little better, and leave the penny in the purse (hit the light switch) because you know it will make you healthy and wealthy (the light will turn on).
It’s the exact same thing, no different—except for one thing, and that is time.
Tags: reward, rewards
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August 21st, 2009
Give me a simple pleasures! A free movie, an ice cream sundae, a piece of chocolate or dinner on you. Demonstrate to me that I made the right choice by doing business with you.
I am not only a looking for the ease of technology, I looking for traditional customer service and a warm greeting or two. I want options of online products and services along with face to face service. I like variety in my life with lots of options. As Gen Xer, I want to know you are interested in my family, friends and I. I want to know you are working on new online services that are easy to use with lots to offer. I also want rewards because they are at the top of my list when making my purchase decisions. I be interested in a credit or ATM card unless, I get a good deal and incentive rewards.
Point reward programs are interesting due to the variety of incentives that they offer. I can either earn points to buy my mom something, save up for a green vacation or donate to my favorite charity. I definitely do not want to stuff my closet with another t-shirt or put add to my coffee mug collection in my kitchen.
I am your employee and your customer, I am your best advertising. I will speak positively and energetically about my experience and believe in our relationship as an your employee and as your customer.
Tags: employee rewards, incentive, incentives, reward, reward programs, rewards
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August 18th, 2009
After having struggled for so long, it took a shift in attitude for my family and me when success started to happen. When I started making a little extra money at age 25, Schoaff taught me to also let it serve as a new inspiration for lifestyle. Take my family to dinner after I’d had two or three pretty good weeks and it looked like it was going to continue. I would say, “Today we get to order from only the left-hand side of the menu, we don’t have to look at the right-hand side”. Didn’t cost much, just a little extra. But you can’t believe the effect on the family, wow, that these are new days.
It’s called changing your life as well as changing your skills and earning more money. It’s best to invest some of that early money in lifestyle. Go to the movies. Take two vacations instead of one. Just some little extra things that now the family gets inspired by this new commitment to earning more and becoming more and learning more, taking some night classes, whatever you have to do. Now you make it more worthwhile for the family by thinking of lifestyle changes that now become very exciting. Go to the concerts. My parents said don’t miss anything. Don’t miss the play, the music, the songs, the performances, the movie—whatever is happening.
When I started making some extra money, I opened up an account for my wife and I called it the “No Questions Asked Account.” I said, “Here is the checkbook for a new account and it’s called no questions asked. I’ll just keep putting money in there and you spend it for whatever you wish.” It was life-changing. It wasn’t a fortune. But she didn’t have to ask for money anymore. I could sense that it was a little embarrassing at times when she had to ask me for money. I thought, that’s not good, so the first time I get a chance, here’s what I’m going to do. And sure enough, I did it. The “No Questions Asked Account.” You can’t believe what that did. It was absolutely amazing.
With that little extra money, work at creating lifestyle. Social friendships, church, community, country. All those things that make a composite of our overall life. Start furnishing that with new vigor, vitality, money, whatever it takes to expand your life into what I call the good life as well as economics.
And it doesn’t always take a lot of money. How much is a movie? Even for a person of modest means. $8 or $10? It might cost $60 million to make it and it only costs $8 to see it.
When I discovered those kinds of concepts at age 25 you can imagine it was hard for me to sleep nights that first year. I got so excited about changing everything. And one discipline leads to another. One change leads to another. Feeling good about yourself and starting to make the turn to do something you’ve never done before, then it starts to work, wow, and then you get excited about changing other areas of your life as well.
Now after you have made your fortune, the money and extravagance might not seem as big a deal. And fortunately you can then create even more powerful opportunities, in particular, opportunities for benevolence, philanthropy and giving.
Now I’m certainly not saying to focus only on external pleasures and rewards. Your relationships, health and spirituality are all of more consequence.
But in the beginning, when the rewards of your hard work begin paying off, make sure and treat yourself and those closest to you to a new world of lifestyle and celebrations.
Tags: corporate rewards, employee rewards, reward, rewards
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July 9th, 2009
You Get What You Give
Ralph Waldo Emerson, in his essay, “Compensation,” wrote that each person is compensated in like manner for that which he or she has contributed. The Law of Compensation is another restatement of the Law of Sowing and Reaping. It says that you will always be compensated for your efforts and for your contribution, whatever it is, however much or however little.
Increase Your Value
This Law of Compensation also says that you can never be compensated in the long term for more than you put in. The income you earn today is your compensation for what you have done in the past. If you want to increase your compensation, you must increase the value of your contribution.
Fill Your Mind With Success
Your mental attitude, your feelings of happiness and satisfaction, are also the result of the things that you have put into your own mind. If you fill your own mind with thoughts, visions and ideas of success, happiness and optimism, you will be compensated by those positive experiences in your daily activities.
Do More Than You’re Paid For
Another corollary of the Law of Sowing and Reaping is what is sometimes called the, “Law of Overcompensation.” This law says that great success comes from those who always make it a habit to put in more than they take out. They do more than they are paid for. They are always looking for opportunities to exceed expectations. And because they are always overcompensating, they are always being over rewarded with the esteem of their employers and customers and with the financial rewards that go along with their personal success.
Provide the Causes, Enjoy The Effects
One of your main responsibilities in life is to align yourself and your activities with Law of Cause and Effect (and its corollaries), accepting that it is an inexorable law that always works, whether anyone is looking or not. Your job is to institute the causes that are consistent with the effects that you want to enjoy in your life. When you do, you will realize and enjoy the rewards you desire.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, remind yourself regularly that your rewards will always be in direct proportion to your service to others. How could you increase the value of your services to your customers today?
Second, look for ways to go the extra mile, to use the Law of Overcompensation in everything you do. This is the great secret of success.
Do your people (customers, prospects, team, colleagues) know they’re important to you? Always? Sometimes? Rarely?
Remember… It’s your occasional words and continual actions that’ll help them know best
Tags: employee rewards, loyalty point rewards, point rewards, reward, rewards
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July 7th, 2009
The Most Important Measure of Success
Being respected by others is very important to each of us. A survey done by the Gallup organization found that the most prominent living Americans rated the respect of others as the most important measure of success in life. They worked very hard to earn the respect of their parents, the respect of their spouses and children, the respect of their peers and colleagues, and the respect of mankind at large.
Why You Respect Yourself
It seems that we truly respect ourselves only when we feel that we are respected by others, and we will go to great lengths to earn and keep that respect. When we feel that someone respects us for who we are and what we have accomplished, we tend to be more open to that person’s influence.
Two Things You Can Do
We can do two things to put ourselves in a position to be respected by others. The first is to develop our knowledge of our field. The more people perceive you know about your subject, the more they will respect you. The highest-paid people in almost every field are those who know more than the average people. They are recognized as experts, and they develop what is called “expert power.” Because of their superior knowledge, they are looked up to and listened to, and they are much more capable of influencing others to act in a particular way than they would be if their knowledge level were just average.
Know Your Business Well
The best salespeople are those who know their products cold. They deeply understand every aspect of their products and the ways in which their products can be used to achieve the most important goals of their customers.
Develop Your Expertise
Another way to put ourselves in a position of being respected by others is to develop our expertise. Expertise is closely tied to knowledge, but it is a little different. Expertise is the ability to do, the ability to perform well in your chosen field. Men and women with expertise are those who practice over and over in whatever they do until they become known far and wide as the very best in their field.
Action Exercises
Here are two things you can do immediately to put these ideas into action:
First, study your field in detail. Dedicate at least one hour per day to reading, listening to audio programs, studying to become more and more knowledgeable about what you do.
Second, continually upgrade your knowledge and skills in your field. Identify your weakest important skill and go to work on that.
Knowledge and know-how are the keys to the 21st century.
Tags: incentives, recognition, recognition programs, recognize, rewards
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July 5th, 2009
We show how you can start, run and grow your business for, you guessed it, free.
Over the decades–heck, even centuries–philosophers, politicians, tycoons and other leaders have insisted that you can’t get something for nothing: “There’s no such thing as a free ride,” or “Nothing in life is free.” Well-known economist Milton Friedman once said, “There’s no such thing as a free lunch.” Even Entrepreneur columnist Robert Kiyosaki’s rich dad told him the same thing.
But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing–and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to nothing. It’ll just cost you some time and an internet connection.
Gary Vaynerchuk, co-founder of Wine Library, has been taking advantage of free business tools for nearly three years to grow his 11-year-old wine retail business. Using a combination of web-based tools, such as social networking, blogging and video, he’s taken his company to annual sales of $50 million. His success with these tools has even landed him two book deals and regular speaking engagements across the country. “Building brand equity and connecting with your consumers through these social tools has a global impact on your business and your brand,” says Vaynerchuk, 33, who launched Wine Library with his father, Sasha, 65.
Springfield, New Jersey-based Wine Library uses Facebook, MySpace and Twitter to notify its “friends” about daily specials, something it used to do solely through e-mail. Its Facebook presence includes a custom app called Ask Gary, where people can ask questions about wine. And the company keeps a regular video blog, Wine Library TV. “Viral aspects of your message explode once you use these tools,” says Vaynerchuk. “When I think about how much brand equity I have with Wine Library TV and how quickly it happened for [so little cost], the fact that I spent millions of dollars building the brand prior to using these tools makes me want to throw up.”
As Vaynerchuk has found, “customers appreciate the interaction,” says Mike Whaling, president of 30 Lines, a social media marketing company that helps businesses expand their brands’ online reach. “Traditionally, it was one way. It was shouting: brochures, white papers, advertisements. Now it’s much more focused on multimedia and engagement.” And whereas brochures and advertising of days past had a price tag, more and more of today’s tools are free.
But aside from the obvious (duh, it’s free), what does this surge of tools mean for small businesses? “It starts to level the playing field,” says Whaling. “It gives small businesses the opportunity to put themselves out there and really compete with the larger companies.”
“It allows a little guy to look like a big guy,” says Drew McLellan, owner and CEO of McLellan Marketing Group. “It makes a small business look very sophisticated.” For example, an entrepreneur can build a website easily with various blogging and web design options. A company can launch a targeted marketing campaign across numerous social networks. A business owner can manage calendars, clients and projects using different collaborative and project management software. All for free!
Alison Boris and Kathi Chandler, 38 and 31, respectively, have been capitalizing on free tools since nearly the inception of their Los Angeles-based online bag boutique, AllyKatStyle, in 2007. Like Vaynerchuk, they’ve created a MySpace page for their company. They also have profiles on Digg and StumbleUpon, which are community-centric content sharing sites, to drive traffic to allykatstyle.com. Outside of the popular social networking tools, they use QuantCast (embedded in the website) to monitor traffic, frequency, demographics, geographics and more, and Skype is their official business phone. Says Chandler, “They’re great grass-roots tools to drive traffic to the site and provide free advertising through bloggers and word-of-mouth.”
Communication/E-mail
Dimdim: open-source web conferencing application; free basic service
I Want Sandy: keeps track of daily details
Jott: voice-to-text service for creating notes, lists, e-mails and text messages; free basic service
Oovoo: video messaging, chatting and conferencing
Paltalk: group IM, chat and video call application
Plugoo: direct chatting with any blog or site visitor
YouSendIt: send files up to 2GB; free basic service
Storage
Adrive: 50GB of online storage and backup for all file types; free basic service
JZip: data compression utility
Mozy: 2GB of online, data and remote backup solutions; free basic service
Financial
BizEquity: company valuations
Mint: personal finance, money management, budget planning and financial planning software
MyBizHomepage: financial dashboard for small business QuickBooks users
QuickBooks: small-business accounting software; free download (Simple Start 2008)
Wesabe: financial advice, analysis and planning
Content/Media/Video
Audacity: open-source software for cross-platform audio recording
Blip.tv: video blogging, podcasting and video sharing service; free basic service
BlogTalkRadio: radio network for users to host their own shows
DropShots: video hosting and photo sharing
FeedBurner: media distribution services for blogs and RSS feeds
Fix My Movie: video enhancement service; free basic service
Paint.NET: image and photo editing software
Phixr: picture and photo editor
Seesmic: video conversation platform
SlideShare: share and embed slideshows, PowerPoints and PDFs into web pages
VideoSpin: video-editing software
Marketing/Networking/PR
Blogger: blog publishing tool
Craigslist: online classifieds and job postings network
CollectiveX: create social networking and collaboration sites for groups
Entrepreneur Connect: Entrepreneur’s social networking site
LinkedIn: business social networking site
Pligg: open-source, community-centric site for discovering, rating and sharing content
PolicyMap: geographic and demographic information system for creating custom maps, tables and charts; free basic service
YouNoodle: networking for startups and valuation with Startup Predictor
Your Pitch Sucks?: PR pitch reviewing and advising
Office Productivity/Organizational
Adobe Buzzword: collaborative word processor application
CutePDF Writer: PDF creator; free basic service
Dabble DB: create, manage and share online databases; free basic service
Doodle: schedule and coordinate meetings and other appointments
FreshBooks: invoicing, time-tracking and expense service; free basic service
Google Calendar: shareable calendar and schedule organizer
Google Docs: collaborative word processor and spreadsheet applications
OpenOffice.org: open-source office software suite for word processing, spreadsheets and more
Stikkit: organization and reminder system that integrates with productivity applications
SurveyMonkey: create and publish custom online surveys; free basic service
ThinkFree Office: office productivity suite; free basic service
WuFoo: HTML form builder for creating interactive forms; free basic service
Zoho: office, productivity and collaboration applications
Project Management/Collaboration
LogMeIn: remotely support and access digital information; free basic service
ProjectStat.us: project management solution and updates
Project2Manage: collaborative project management solution
Remember the Milk: task management solution and to-do lists
Socialtext: wiki and website collaboration; free basic service
Team Task: collaborative project management and community website builder
Yugma: web meeting and collaboration service
Security
Adeona: open-source laptop tracking and recovery software
BitDefender Online Scanner: virus scanners; free basic service
ZoneAlarm: firewall protection from hackers and threats; free basic service
Web
Google Alerts: e-mail updates based on choice of query or topic
KickApps: platform of applications to integrate social features into a website
Microsoft Office Live Small Business: create a company website, domain and e-mail; free basic service
Synthasite: web hosting and building
Weebly: website and blog creator
Widgetbox: web widgets for various applications
Woopra: web tracking and analysis application; free basic service |
Originally published in the January 2009 issue of Entrepreneur Magazine
Tags: branding, employees, incentive, marketing, marketing incentives, rewards
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July 4th, 2009
Five signers were captured by the British as traitors,
and tortured before they died.
Twelve had their homes ransacked and burned.
Two lost their sons serving in the Revolutionary Army;
another had two sons captured.
Nine of the 56 fought and died from wounds or
hardships of the Revolutionary War.
They signed and they pledged their lives, their fortunes,
and their sacred honor.
What kind of men were they?
Twenty-four were lawyers and jurists.
Eleven were merchants,
nine were farmers and large plantation owners;
men of means, well educated,
but they signed the Declaration of Independence
knowing full well that the penalty would be death if
they were captured.
Carter Braxton of Virginia, a wealthy planter and
trader, saw his ships swept from the seas by the
British Navy. He sold his home and properties to
pay his debts, and died in rags.
Thomas McKeam was so hounded by the British
that he was forced to move his family almost constantly.
He served in the Congress without pay, and his family
was kept in hiding. His possessions were taken from him,
and poverty was his reward.
Vandals or soldiers looted the properties of Dillery, Hall, Clymer,
Walton, Gwinnett, Heyward, Ruttledge, and Middleton.
At the battle of Yorktown, Thomas Nelson, Jr., noted that
the British General Cornwallis had taken over the Nelson
home for his headquarters. He quietly urged General
George Washington to open fire. The home was destroyed,
and Nelson died bankrupt.
Francis Lewis had his home and properties destroyed.
The enemy jailed his wife, and she died within a few months.
John Hart was driven from his wife’s bedside as she was dying.
Their 13 children fled for their lives. His fields and his gristmill
were laid to waste. For more than a year he lived in forests
and caves, returning home to find his wife dead and his
children vanished.
So, take a few minutes while enjoying your 4th of July holiday and
silently thank these patriots. It’s not much to ask for the price they paid.
Remember: freedom is never free!
Fourth of July has more to it than beer,
picnics, and baseball games.
Tags: corporate incentives, corporate reward, employee rewards, incentives, reward, rewards
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July 2nd, 2009
Summer typically is a tough time of year for charities. People are on vacation and out of school. Whether your donors are blood donors or financial donors the key to keeping them thinking about your organization is fun!
Think back to your summers as a young adult what types of things made you stop and take notice? Get out a pad of paper for some neat ideas that will not only get your donors in, it will get their families in too.
- Host an educational water safety event.
- Collaborate with MADD or other organization providing a public service.
- Give away tickets to the nearest water park for donations.
- Host a parking lot concert for donor drives.
- Create a baseball themed contest. Provide give aways for each run scored in addition to points they have earned for their individual donations.
- If Type O blood is in demand, soccer themed events are a big hit.
- Local athlete presentations and sports camp.
- Dance presentation on site.
- Have a luau party during the month of July with food and beach toy give aways. Ask your team to join in on the fun wearing Hawaiian shirts.
For online charity websites:
Create an incentive wall that allows people to post short comments about their experience and invite others.
Add interactive games with gift incentives for their participation.
Short term theme events with interesting facts and online prize awards.
Host live and informative classes on nutrition.
Post your organization’s wish list.
Be sure to keep your website up-to-date and interesting. Stale information will only lead visitors feeling that your organization may be on vacation mode too.
Keep the energy up in your organization by providing employee and volunteer incentives. If they are motivated, they will help your organization reach its goals.
Tags: awards, gift incentives, incentive, incentives, rewards
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