July 1st, 2010
1. Be Likable: Likability is the gateway to connections and ultimately to relationships.
If others don’t find you likable, then it is virtually impossible to form profitable
business relationships. If you are not likable, people will not buy you or from you. Likability
is responsible for first impressions because it happens in an instant, and it is responsible for
ongoing impressions because it can be lost in an instant. When people find you likable, the door
opens to emotional connections, to trust, and ultimately to business relationships that help
you build a successful career and income. Smile and use your positive attitude and optimism
to project a cheerful, smiling, outgoing personality.
People love to be around happy, optimistic people.
2. Connect: The key to connecting is listening
deeply with your eyes and ears. Listen to what your customers say and observe their emotions.
There are things they are passionate about. Look for common ground here. When you truly connect
with someone, you take rapport to the next level. You begin to move from a business relationship
to a friendship. Connecting tears down walls that tend to get in the way of real communication
and understanding. When people feel connected with you they feel more comfortable telling you
their real problems. With this information in hand, you have the opportunity to solve problems
that really matter. This ability provides real value and engenders true loyalty. Strong
connections are hard to break and are the foundation of truly prosperous, long-term
business relationships.
3. Solve Problems: One of the immutable laws of the universe is that when you give to others,
you are rewarded ten-fold. Problem solvers are the champions of the business world. However,
it is impossible to solve problems you do not know about, which is why connecting is so
critical. The essence of business is one person solving another person’s problem. A solved
problem is the value that buyers pay for. It is the most important lever in the People Buy
You philosophy. The most successful business people take problem solving to the next level.
These individuals are constantly on the look-out for problems they can solve-even if it
has no direct impact on their business. They live by the motto, “By helping others get
what they want, I will get what I want.”
4. Build Trust:Trust is the glue that holds
relationships together and the foundation on which all long-term relationships rest. Trust
is developed with tangible evidence that you do what you say you will do, that you keep
promises, and that you maintain a consistent commitment to excellence. It means going the
extra mile in everything you do. In a world in which most people are doing just enough
to get by, those business professionals who consistently do more than they have to, will
stand out. Buyers appreciate and reward this commitment to excellence with repeat business,
referrals, and ultimately with trust.
5. Create Positive Emotional Experiences:
Learn to make dealing with you fun, relaxing, and rewarding. You always want to leave your
customers and prospects thinking about you and remembering you positively so it is
imperative that you find ways to create positive emotional experiences for your
customers. The key is to focus on the little things. Remember birthdays, send handwritten
notes, do the unexpected. Just as an anchor is used to hold a ship in place against
currents, wind, tide, and storm,; positive emotional experiences anchor your relationships.
They leave people wanting more of you.
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May 25th, 2010
We have all heard Oprah Winfrey and others say “pay it forward”. Pay it forward is not a new thing, it is something that many savvy people have known for a long time. Giving makes a difference in their life, the lives of others and in their business. Just the mere surprise of someone generosity is enough to stop someone in their tracks and make them pay attention. A powerful act that usually reaps rewards when done with a sincere heart.
When we give without intention of a pay back, the natural progression of things brings positive results. We feel that we have contributed to others which provides a warmth in our hearts and is a great way to get others to join in. If we volunteer, donate or offer our time to others we will meet people that add to our own lives and businesses. Many networks based on philanthropic interests build strong alliances they are bussiness owners that serve the community and take interest in it.
Take conventional business wisdom and stir with collaborators from complementary industries that have an equal interest. Target others who have the same charitable goal that do not compete with your own. Maximize the fusion between social networks and search engines with well known high quality rewards and incentives to motivate donors. Learn how to use branding and marketing software to retain and build momentum.
Some ideas to to increase donations:
- Upscale attractive and create brown bag lunch auction
- Mentor hours offered to help other entrepreneur
- Weekend cruises
- Virtual shopping mall offering their choice of incentive
- Fundraising competition between industries for free advertising
- Host a chocolate party with prizes
- Free office rent
- Mini golf fundraiser interesting all participants
Particularly in this economy, people feel more inclined to give back. People are grateful for what they have and want to help others.
Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” Luke 6:38
ll as extravagant prizes like cars and cruise vacations–which have sold for as much as $250,000. Other auctions have included education internships, gourmet dinners with top chefs and vineyard vacations
Charitybuzz auctions upscale merchandise as we
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Maximize the fushion between social networks and search engines with well known high quality rewards and incentives. Learn how to use branding and marketing software to retain and build your business.
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ll as extravagant prizes like cars and cruise vacations–which have sold for as much as $250,000. Other auctions have included education internships, gourmet dinners with top chefs and vineyard vacations
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April 7th, 2010
How do some seem to walk into a room and draw the attention of everyone? They seem to easily communicate and don’t have to work at getting the attention of those in power. Charismatic people often do this naturally but many others have learned the fine art of charisma. If you take a moment to exam those in Hollywood there are actors and actress that can flash a smile or appear in a scene and draw every one’s eyes to them. These individuals are usually not the most beautiful or handsome and are not from glamorous beginnings. Charisma can be described as a charming personality that draws others to them. These individuals are socially attractive and magnetic. They have a terrific ability to communicate both verbally and non-verbally.
Your incentive to enhance your charisma is not about having more friends it is about making the right connections, drawing opportunities easily towards you and increasing your marketability. Those with charisma find themselves working less and receiving more.
1) Exude confidence and a great attitude when you walk into the room. Walk confidently and smile, keep your eyes moving across the room when you walk into it. Move throughout the the room and introduce yourself. Many admire people who have the confidence to break the ice first.
2) Before you attend a networking mixer, find out what kind of companies will be represented. Do your homework so that you can speak about light and interesting topics about their business. Your reward, will be you will learn a lot and meet great people.
3) When you meet people listen more than you speak. Take interest in the other person by asking questions to learn more about them.
4 ) Be aware of body language. Is the person you are speaking with becoming bored? What is your body language coinciding with your verbal communication?
5 ) Be truly passionate. When you are excited you exude it, when you are angry others know it and when you are happy you are contagious!
6) Be genuine, people don’t like those they don’t get a feeling for or can’t seem to know where you might stand.
7) Be polite and pleasant. Treat everyone with respect.
8) Empower people by helping them feel important and more confident.
9) Laugh and have fun.
10) After meeting someone shake hands and look them in the eyes to say it was nice meeting them.
Stand out from the crowd using the head/heart connection. Tap into yourself and others physically, emotionally, intellectually and spiritually. The reward is an enrich business and personal life.
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August 21st, 2009
Give me a simple pleasures! A free movie, an ice cream sundae, a piece of chocolate or dinner on you. Demonstrate to me that I made the right choice by doing business with you.
I am not only a looking for the ease of technology, I looking for traditional customer service and a warm greeting or two. I want options of online products and services along with face to face service. I like variety in my life with lots of options. As Gen Xer, I want to know you are interested in my family, friends and I. I want to know you are working on new online services that are easy to use with lots to offer. I also want rewards because they are at the top of my list when making my purchase decisions. I be interested in a credit or ATM card unless, I get a good deal and incentive rewards.
Point reward programs are interesting due to the variety of incentives that they offer. I can either earn points to buy my mom something, save up for a green vacation or donate to my favorite charity. I definitely do not want to stuff my closet with another t-shirt or put add to my coffee mug collection in my kitchen.
I am your employee and your customer, I am your best advertising. I will speak positively and energetically about my experience and believe in our relationship as an your employee and as your customer.
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June 30th, 2009
Learning how to alter customers’ routines likely means making significant changes to your own.
Let’s face it: Your regular customers are on autopilot. When a purchase is repeated enough times, it becomes habit. However, market shifts can disrupt even the most powerful habits, and the current financial meltdown is the single biggest market disruption we’ve ever lived through. Customers are altering their behavior because of uncertainty about the future: laying off employees (maybe even your contacts), hoarding cash and postponing routine purchases. All purchase decisions are now up for conscious review.
This is a daunting challenge, but it also creates opportunities. Here are some ways to get your customers back in the habit of buying from you.
your existing customers to buy something–anything. You want to grease the wheels of habit formation by getting your customers to once again get used to doing business with you. Even if it’s selling small volumes or items with low margins, write orders. Once you have customers buying from you, you can look for ways to sell bigger and more profitably. Remember, your goal is to reestablish purchase behavior, so be flexible.
Recognize that your original value proposition may no longer hold. Perceptions of value have changed along with perceptions of need. Spend time with your contacts inside the company to determine if you, your products and your services have maintained their reputation and relevance. Make sure you know who the new influencers are, and spend time with them to uncover new directives.
Go for the throats of your competitors. Their customers have changed their purchasing habits, too, so now’s the time to get your products and services into the mix. Get in front of potential customers and pitch strongly. Again, get a foot in the door by getting a sale–any sale. Get into their systems so ordering becomes easy. Create repeatable processes that will lead to long-term sales relationships.
Reinforce your value. This means not only delivering on your promises, but also understanding the sequence and timing of rewards and the removal of punishments. Salespeople often treat their prospects better than their clients. This is bribery and doesn’t lead to habit. Reinforcing behavior means providing the reward after the targeted behavior occurs.
Pay attention to customer feedback. Your customer is trying to train you as well. Pay attention to the feedback. What’s the preferred method of communication? This may vary by the context; for example, e-mail for documents and work flow, phone calls for complaints, and text messages for quick questions. Work with it.
By becoming your customers’ habit, you will create a strong competitive advantage. And we all know how hard it is to break a habit.
A noted author, speaker and consultant, Neale Martin works to bridge the gaps between marketing and sales as well as between the scientific and business worlds. Neale’s latest book, Habit, updates our understanding of marketing and sales based on current findings from neuroscience and cognitive psychology. – Entrepreneur magazine
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May 10th, 2009
was at a dinner party some time ago when someone posed this question: Who has influenced your life the most? I thought for a moment and said what no one else said, “My mother.”
You see, when I was four, my dad died. At the time, it seemed like we were on top of the world. My dad was making over $80,000 a year (in 1969), we were living in the largest house in one of the most prestigious country clubs in Seattle. Then my dad came down with cancer and was gone in 6 months.
Soon after, we found out that my dad had only $30,000 in life insurance (I don’t sell life insurance, but I can tell you this – you need more!). My mom and I went from the upper bracket to the lower middle financial bracket almost overnight. A year after my dad’s death, we were comfortably lower middle class.
As I reflect back on my life, most of what I am today I learned from a tough-as-nails woman who went to work and busted her tail to get me ready for life. I realize now how many success principles she displayed while living her life. The following success principles, though they can be and should be applied by all of us, are dedicated to all of those single moms out there. You are doing a tough job. Keep plugging away, be tenacious, and love your kids. They’ll see your life and turn out all right.
Don’t whine during tough times. You know, my mom got a bad deal, but as I look back on it, I cannot ever remember her complaining about her lot in life. That spoke volumes to me and has been a lesson ever since. Two people working, one whines, the other makes the most of the situation and works harder – who do you root for? Successful people don’t whine, they work harder and beat the odds.
Be creative. My mom immediately went to selling real estate. She did all right, but she also bought old houses and fixed them up and sold them. We would move in and she would hire the workers from the real estate office to fix up the house on the weekends. A couple of years later, we would sell the house and pocket some much needed extra cash. I moved a lot, but you do what you have to when your back is against the wall. Successful people get creative when it comes to solving problems.
Sacrifice for others. I know we didn’t have much growing up, but my mom always found ways to give me the extras. We would cut back here and there so that we could take the mandatory trip to Disneyland or get new athletic shoes. Finding purpose by sacrificing for others is one of the highest calling in success. Successful people live not only for themselves but for those around them as well.
Be independent. My mom didn’t cut corners or get a leg up in anything. She worked hard for what she got. And she taught me to do the same. I can remember being taught to do things on my own that other parents were doing for their kids. Many of those kids still need their parents to get the job done. Successful people don’t rely on others to do for them what they can do themselves.
Believe in yourself. When I would say I wanted to do something but didn’t think I could, my mom would ask me, “Has anybody else ever done it?” I would say “Of course, lots of people.” Her reply? “Then you can too. You are smarter than them!” Well, I probably wasn’t smarter than them, but point well taken. If someone else has proven it can be done, then you have a chance! Successful people believe that they can do it!
Have a dream and pursue it – even if it takes years. My mom kept a dream alive and pursued it on the side as I grew up. The year I graduated from high school, my mom graduated from college. She was 54 years old. She kept her dream alive and worked at it bit by bit and finally it happened! Successful people dream big dreams and then complete them no matter how long it takes.
Stretch yourself. I can remember my mom taking me to business and real estate seminars when I was a twelve-year-old kid. Not because she couldn’t find babysitting, but because she wanted me to learn something! Most parents wouldn’t even think that their twelve-year-old could learn something there. Mine did. And I did learn a thing or two. Successful people stretch themselves.
Experience is the greatest teacher. My mom used to pull me out of school all the time and take me on these wild trips and journeys. I would say, “Uh, mom, shouldn’t I be in school.” She would always answer the same way, “Chris, we can’t let school get in the way of your education!” Successful people understand that going to school can get you some knowledge and a degree, but nothing beats actually doing it.
Some things are worth more than money. One of the greatest sacrifices my mother made for me was when I began high school. I did well in sports and played in the evenings, so my mom quit selling real estate, which takes up a lot of evenings, and took a lower paying job as a secretary at the University. She rarely missed a game all through high school. Successful people realize there are some things money can’t buy.
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May 7th, 2009
My intention being to acquire the habitude of all these virtues, I judged it would be well not to distract my attention by attempting the whole at once, but to fix it on one of them at a time; and, when I should be master of that, then to proceed to another, and so on, till I should have gone through the thirteen; and, as the previous acquisition of some might facilitate the acquisition of certain others, I arranged them with that view, as they stand [below].
- TEMPERANCE
Eat not to dullness; drink not to elevation.
- SILENCE
Speak not but what may benefit others or yourself; avoid
trifling conversation.
- ORDER
Let all your things have their places; let each part of
your business have its time.
- RESOLUTION
Resolve to perform what you ought; perform without
fail what you resolve.
- FRUGALITY
Make no expense but to do good to others or yourself;
i.e., waste nothing.
- INDUSTRY
Lose no time; be always employed in something
useful; cut off all unnecessary actions.
- SINCERITY
Use no hurtful deceit; think innocently and justly; and,
if you speak, speak accordingly.
- JUSTICE
Wrong none by doing injuries, or omitting the benefits
that are your duty.
- MODERATION
Avoid extremes; forbear resenting injuries so much
as you think they deserve.
- CLEANLINESS
Tolerate no uncleanliness in body, clothes, or habitation.
- TRANQUILITY
Be not disturbed at trifles, or at accidents common
or unavoidable.
- CHASTITY
Rarely use venery but for health or offspring, never to
dullness, weakness, or the injury of your own or another’s
peace or reputation.
- HUMILITY
Imitate Jesus and Socrates
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May 6th, 2009
Achieving your own happiness is the best measure of how well you are living your life and enjoying your relationships. You can learn how to be happier and more fulfilled in everything you do.
Everyone is Different
Happiness in life is like a smorgasbord. If 100 people went to a smorgasbord and each put food on their plate in the quantity and mix that each felt would be most pleasing to him, every plate would be different. Even a husband and wife would go up to the smorgasbord and come back with plates that looked completely different. Happiness is the same way. Each person requires a particular combination of those ingredients to feel the very best about himself or herself.
Listen to Your Heart
And your mix is changing continually. If you went to the same smorgasbord every day for a year, you probably would come back with a different plateful of food each time. Each day-sometimes each hour-only you can tell what it takes to make you happy. Therefore, the only way to judge whether a job, a relationship, an investment, or any decision, is right for you is to get in touch with your feelings and listen to your heart.
Be True to Yourself
You’re true to yourself only when you follow your inner light, when you listen to what Ralph Waldo Emerson called the “still, small voice within.” You’re being the very best person you can be only when you have the courage and the fortitude to allow your definition of happiness, whatever it may be, to be the guiding light of every part of your life.
There Are No Limits
A very important point on the subject of happiness is whether or not you feel that you “deserve” to be happy.
Accept the notion that you deserve all the happiness you can honestly attain through the application of your talents and abilities. The more you like and respect yourself, the more deserving you will feel of the good things in life. And the more deserving you feel, the more likely you will attain and hold on to the happiness you are working toward.
Make Happiness Your Key Measure
You should make happiness the organizing principle of your life. Compare every possible action and decision you make against your standard of happiness to see whether that action would make you happier or unhappier. Soon, you will discover that almost all of the problems in your life come from choices that you have made – or are currently making – that do not contribute to your happiness.
Pay the Price
Of course, there are countless times when you will have to do little things that don’t make you happy along the way toward those larger things that make you very happy indeed. We call this paying the price of success in advance. You must pay your dues. Sometimes these interim steps don’t make you happy directly, but the happiness you achieve from attaining your goal will be so great that it totally overwhelms the temporary inconveniences and dissatisfactions you have to endure in order to get there.
Action Exercises
Here are three steps you can take immediately to put these ideas into action.
First, accept that you deserve all the joy and happiness you can possibly achieve through your own efforts.
Second, make your own happiness the chief organizing principle of your life and judge everything against that standard.
Third, be willing to work hard and pay the price for the satisfaction and rewards you desire. Always go the extra mile and your success will be assured.
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April 30th, 2009
Beyond the usual top 10 lists for managers to help them create successful teams is our top 9 list:
1) Don’t forget to ask for guidance from those you respect.
2) Meditate for calm and for answers received to help you manage through transitions.
3) Act your budget. Don’t over commit but do spend money on employee recognition and rewards. Make your employees aware that they are appreciated and that you do spend allocated budget dollars each year. Many of us can probably remembering hearing about our managers who wanted to look like heroes with surplus budget dollars that did not spend a dollar on their employees.
4) Don’t always be right. Your a manager after all and not a King. A few of the toughest words we could say are ”I am sorry” and “I am wrong” but they are the phrases that will gain respect if they are sincere. Your employees have other experiences that should be solicited creating strong and mutually respectful teams.
5) Don’t let fun pass you by. Conduct non-meeting surprises for your team. Invite them to a meeting then surprise them with food and music for a social hour. Take time to interact playfully with your team so they see the human side of you.
6) Remember the importance of the three C’s: Courage standing up for what your team needs and what you feel is right. Commitment regardless how difficult or hot things get stay the course. Speak sincerely and try to be positive. Consistencypractice what you preach over and over again. If you ask your employee to be quality conscious and customer centrix then you should demonstrate that those goals are important to you.
7) Invest in friendships. What helps people cope, create and succeed are friendships. Network and add to your circle of friends as if you were collecting flowers for a beautiful bouquet. Take time for coffees and lunches nurturing your relationships with good discussions and lots of laughs.
Teach others to get M.A.D. Remind them to their take concerns or complaints and turn them into spring boards to Make A Difference.
9) Keep things simple. Don’t seek to impress and feed just your ego. Work hard, work for the good, reward emloyees and have fun!
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January 13th, 2009
First, in order to turn nothing into something, you’ve got to start with some ideas and imagination. Now, it might be hard to call ideas and imagination nothing; but how tangible are those ideas? That is a bit of a mystery. I don’t believe that ideas that can be turned into a hotel, ideas that can be turned into an enterprise, ideas that can be turned into a new vaccine or ideas that can be turned into some miracle product, should be called nothing. But tangibly, you have nothing. Interesting! Think of it, ideas that become so powerful in your mind and in your consciousness that they seem real to you even before they become tangible. Imagination that is so strong, you can actually see it.
When I built my first home for my family in Idaho all those years ago, before I started construction, I would take my friends and associates out to the vacant property and give them a tour of the house. Is that possible? Is it possible to take someone on a tour through an imaginary house? And the answer is, “Yes, of course.” “Here is the 3 car garage,” I used to say, and my friends would look and say, “Yes, this garage will hold 3 cars.” I could really make it “live”. I would take them on a tour throughout the house… “Here is the fireplace, and look, this side is brick and the other side is stone.” I could make it so real… “Follow me through the rest of the house. Take a look through the picture window here in the kitchen, isn’t the view great?” One day, I made the house so real that one of my friends bumped his elbow on the fireplace. I mean, it was that real.
So, the first step of turning nothing into something is to imagine the possibilities. Imagine All of the possibilities. One of the reasons for seminars, sermons, lyrics from songs and testimonials of others is to give us an idea of the possibilities; to help us imagine and to see the potential.
Now here is the second step for turning nothing into something, you must Believe that what you imagine IS possible for you. Testimonials like, “If I can do it, you can do it.” often become a support to our belief. And we start believing. First we imagine it’s possible. Second, we start to believe that what’s possible is possible for us.
We might also believe because of our own testimonial. Here is what your testimonial might say, “If I did it once, I can do it again. If it happened for me before, it could very well happen again.” So we believe not only the testimonials of others who say, “If I can do it, you can do it. If I can change, you can change. If I can start with nothing, you can start with nothing. If I can turn it all around, you can turn it all around.” Then we also have the support of our own testimonial, if we’ve accomplished something before. “If we did it once, we can do it again. If we did it last year, we can do it this year.” So those two things together are very powerful. Now, we do not have actual substance yet, although it is very close.
Again, step one is to imagine the possibilities. Step two is to imagine that what is possible is possible for you. Here is what we call step two – faith to believe. In fact, one writer said this, “Faith is substance.” An interesting word: “substance”, the powerful ability to believe in the possibilities that are possible for you. If you have faith to believe… that faith is substance, substance meaning “a piece of the real.” Now it’s not “the real”, it’s not this podium, but it is so powerful that it is very close to being real and so the writer said, “The faith is a piece of, the substance of”. He then goes on to call it evidence, substance and evidence. It is difficult to call substance and evidence “nothing”. It is nothing in the sense that it cannot be seen except with the inner eye. You can’t get a hold of it because it isn’t YET tangible. But it is possible to turn nothing, especially ideas and imaginations, into something if you believe that it is now possible for you. That substance and evidence becomes so powerful that it can now be turned into reality.
So the first step is to imagine what is possible, the second is to have the faith to believe that what is possible is possible for you. And now the third step is to that you go to work to make it real. You go to work to make it a hotel. You go to work to make it an enterprise. You go to work and make it good health. You go to work and make it an association. You go to work and make it a good marriage. You go to work and make it a movement; you make it tangible. You make it viable. You breathe life into it and then you construct it. That is such a unique and powerful ability for all of us human beings. Put this to work and start the miracle process today!
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