July 1st, 2010
There is a quote from Abraham Lincoln that aptly sums up why rapport as a strategy fails. Lincoln said, “If you would win a man to your cause, first convince him that you are his sincere friend.” Rapport is designed not to develop trusting relationships, but rather to influence behavior. Rapport in its purest form is manipulative. People who feel manipulated will be distrustful of your motivations, no matter how pure, and will never feel connected to you. Connecting, on the other hand, is designed to win others over through a focus on their needs. The most effective strategy for winning others over (convincing them that you are their friend) is to start and end by helping them get what they want.
The most insatiable human desire, our deepest craving, is the desire to feel valued, appreciated, and important. The key to connecting and winning others over is, therefore, extremely simple: make them feel important. The real secret to making others feel important is something you have at your disposal right now. It’s listening. Listening is powerful. Quite simply, the more you listen, the more connected others will feel to you. When you listen, you make people feel important, respected, and heard.
Unfortunately, no one is really listening. I realize that is a harsh and general indictment of virtually everyone, but it is true. Why? Because we would rather think about and talk about ourselves, our wants and needs, our accomplishments, and our problems. This is easy to observe. Just go to a networking event, business meeting, or sales call. If people aren’t talking over each other in their eagerness to express their own self-important point of view, they are waiting impatiently for the other person to stop talking so they can start. The vast majority of people, especially salespeople, never make the effort to sincerely listen to others. People don’t like to listen because listening doesn’t make them feel important. Much of the time when they are not talking they are thinking about what they are going to say next, feeling, as most of us do, superior to those around them. Trust me, you are your own favorite person. It is not your fault; it is part of being human, but it is a fact and it is a roadblock to building connections with others—especially in business.
There is real power in understanding this concept and using it to your advantage to build connections. The desire to feel important, valued, and appreciated is more insatiable than any other human craving. Just like you, when people talk about themselves and someone listens, it makes them feel important. Although truly listening to another person requires self-discipline, selflessness, practice and patience, it is not complicated or complex. That is the beauty of connecting. Unlike the complexity of rapport, connecting requires only that you listen to your prospect, customer, client, boss, or peer.
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April 2nd, 2010
This past week it was reported that the top 5 auto makers experienced an increase in sales largely because of attractive buyer incentives marketed in part through viral marketing. These incentives were so successful at GM that they are now adding 900 to 1,000 auto workers working a third shift. Incentives included low interest rates and special deals for returning customers.
The past two years restaurants, amusement parks, retailers and auto makers have retain or increased business by using incentive marketing. Either two for one admittance into amusement parks, restaurant coupons or special interest rates. Combined with viral marketing posting advertising special discounts and other incentives is more powerful than ever. Viral communication excites and drive people to run through the streets in Santa suits or come to grand openings with no other advertising except for an announcement posted on Twitter. Imagine how well your business will do posting a viral message along with an incentive to buy a discoun t-shirt today or other item in your store today.
Viral Marketing Tips:
- Set a goal about what you want to achieve and dream big!
- What type of emotion are trying to trigger?
- Think about what excites and leave the sales pitch in the background because otherwise it is a big turn off.
- Communicate that there is more fun to come with another future event.
- Allow sharing of information or specials deals and downloads.
- Pump up your viral event with announcements on social networks before, during and after.
Another idea is to post your special coupon, gift card or merchandise giveaway for an afternoon or morning only. You can bet if they miss it they will keep their eyes open next time and jum on it. Recently, Starbuck’s posted a free pastry with purchase on Facebook that could be shared with friends. Although the special offer ended by 10:30 that morning, it was immediately shared with thousands within minutes.
After two years of economic challenge buyers will now always be conditioned to look for added value for their money. To stay in business and grow you must demonstrate interest in your customers all the time. Like any valued relationship in your life, it is important to show that you care. What better way to say you care then doing so on no special day just for the mere reason of saying you really care. Your customers will be so impressed by a just because offer and it will make more of an impact than the typical holiday discount to drive at the end of the year. After all you will be out there on any given Thursday or Friday just because without the crowds out there during the Christmas holiday getting more attention.
It’s easy to get lazy and use the same marketing techniques year after year. You stop saying thank you or saying or “I value you” because your customers may no longer ordering appetizers and bottles of wine with dinner. It doesn’t take a lot to make a little more effort to be considerate and appreciative, but it’s easy to forget how important it is. Remember when you opened your business and were so happy to make any sale that you kept your first $1.00? Your invest of time and money spent on incentives will let your customers know you care and you will soon find you will receive more in return!
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March 31st, 2010
Negatives and positives are most always based on perception and tend to rent space in our minds and largely dictate our reaction to situations. - M. Raymond Sheppard
How do your customers perceive your business? Do you view your employeeas your best asset. Those that work in Customer Service and Sales not only complete three to four main functions, they are the key to your business' success. Your front line people are often closer to your customers than you are. They hear unscenored customer complaints, suggestions and are a wonderful creative source. Customers freely communicate what they want and need each and every day because they feel comfortable doing so. Your front line contacts are your best source of marketing information reducing your guess work.
If we changed our perception of our front line employees and truly listened, we would find how valuable they really are to our success. They may not be some of your key managers or most educated but they are immensely important to your business. By changing your perception of front line employees, their perception of you will also change. They will feel appreciated, empowered and help you create customer driven products and services leading to more business. Customer Service and Sales staff in essence becomes an important part of our marketing teams.
Employee incentive and empowerment programs that unfold organically in their minds while avoiding forced creativity and action will prove to be immediately effective. To begin your employee incentive and customer driven solutions campaign you need to focus on a few things first:
1) Participative Management - Schedule opportunities to meet and exchange ideas that are fun in their environment.
2) Put People at Ease - Mirror your front line and leave your management hat in your office. Answer the phone or work in the sales field. Walk and talk their language.
3) Self-Awareness - Ask yourself some honest questions. Do you visit your front line staff often? Do you congregate only with certain types of people? Do your front line employees approach you warmly? Do you greet employees in the parking lot or at lunch? In other words, do they know you are a real human being?
4) Do they have an opportunity to see a part of the real you? Do you participate in charity drives, brown bag lunches and summer picnics?
Offering your employees a part of yourself and a point reward program will provide immediate benefits. Employees will feel that they are part of your team and they will invest themselves into the success of the company. A reward program will maintain their interest because it rewards them with theirchoice of rewards. They can select quality merchadise, travel and share it all with the entire family. Platforms are attractive seamless and will keep your employees engaged.
According to the Service Research Bureau, 59% of lost business is the result of a poor customer service experience. Can you imagine the loss and the time it took these companies to earn that business? Frontline employees have a tough job. They need to be cheerful and helpful, provide solutions, communicate well, and know about the workings of your company. Not an easy task. Retaining qualified people is not easy and is more important than ever. Buyers are shoping around for the best service more than ever before. Because many front line jobs are considered entry level with a sometimes a long road to advancement, an incentive program is crucial for these employees and to your business.
Can these front line employees really make a difference? Here are just a few examples:
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One Forest Service employee suggestioned that money collected from visitors to forests and campgrounds into the Treasury account be completed weekely rather than monthly. This simple suggested was projected to save $1 million over five years in employee time, transportation costs and bank deposit fees.
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A Support Clerk from Grand Junction, Colo., Veterans Affairs Medical Center suggested that VA hospitals allow veterans take home any unused prescriptions after they're discharged, instead of throwing the medications away saving in excess of $14 million dollars.
Empower and train your front line employees. Invest in your employees to retain and grown your business!
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September 27th, 2009
Emplicity an Irvine human resources outsourcing service, gives its employee of the month something more than a plaque. It’s the use of an E-class Mercedes Benz with “Employee of the Month” on the side.
Here’s the first winner Lorraine Ontiveros, 23, with her company-supplied ride:
 Lorraine Ontiveros
The company calls its employee recognition “Driving to Success” and has employees vote on their peer who best exemplifies the chosen theme for the month.
Ontiveros was the landslide winner in July for the theme: “positive attitude.”
“The first time I drove the car, people were waving, giving me a thumbs up and even taking pictures of the car and it was a bit distracting, in a good way,” Ontiveros says.”It kinda felt like I had the paparazzi following me.”
In August she passed the keys to Jennifer Meehan, who fellow employees decided best exemplifies “excellent teamwork.”
 Vic Tanon, Emplicity founder
Emplicity founder Vic Tanon says he’s always trying to figure out how to reward and incentivize employees, which isn’t that easy in a recession.
“We have a lot of Gen Y employees who want recognition in different ways,” he says. “We wanted to make a loud statement when recognizing our employees and felt that a nice ride would give people something they could proudly take home and show to mom and dad and to their friends.”
Emplicity is a 14-year-old professional employer organization plus outsourced human resources service. It has 35 employees and offices in Irvine, San Francisco, Sacramento, San Antonio and Los Angeles.
The monthly award also helps emphasize core company values, Tanon says. Each month’s theme is one value re-enforced on a daily basis.
Employee recognition is a communication tool that reinforces and rewards the actions and behaviors you most want to see people repeat, says Susan Heathfield at About.com.
Her “Five Most Important Tips for Effective Recognition” include:
- Establish criteria for what performance or contribution constitutes rewardable behavior or actions.
- All employees must be eligible for the recognition.
- The recognition must supply the employer and employee with specific information about what behaviors or actions are being rewarded and recognized.
- The recognition should occur as close to the performance of the actions as possible, so the recognition reinforces behavior the employer wants to encourage.
- Don’t want to design a process in which managers select the people to receive recognition.
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June 16th, 2009
Managers every where are seeking the best ways to manage through transition. When a manager is presented with impending changes they must quickly set aside their own fears to carefully communicate and manage through turbulent times.
When you think about It all, it is really is a situation that is just an extension of the problems of managing your public persona as you go through transitions in your own life. You decide what personality traits will help you to find confidence defining your delivery style and how well information is received.
Our words have consequences, and so do the moments when we are silently communicating. We think of ourselves as being a particular type of person but from other’s points of view, we may be seen as a messenger without feelings for fears that may develop in others when they learn about upcoming transitions.
To fully comprehend how others may feel about your upcoming meeting announcing change in your company’s workforce or the company’s structure as they know it today, take quiet time to think about your staff. Who will be most affected? What was the reaction when other changes were previously communicated? What did you learn from those experiences? How did you feel? Review your points of communication but do not rehearse it because may run the risk of being viewed as cold and insensitive. Schedule follow up meetings with open communication. If necessary, invite those subject matter experts who are working on major pieces of the transitions that affect your department to provide your team with a fuller understanding.
Managing Transition Objectives
1) Be sensitive about the personal impact that an upcoming transition may present to others.
2) Ask for help from Human Resources, your peers and your boss when you need support.
3) Be a positive change agent and recruit others to help with the progression of change.
4) Hold meetings to recognize each success adoption of change that has worked.
5) Offer incentives to individuals to who have helped speed up acceptance and the implementation of change.
Studies have found that it takes 21 days to change a particular behavior. Review your action plan each day and record successes. Meet with your peers and learn how they are managing through transitions. Realize that changes is inevitable in life and how you manage it will reduce stress. Develop new skills and make learning your top priority. Ask questions and get involved, really understand the “why’s” and “how’s” of the transition.
The overwhelming majority of successful people we work with or know in our lives are generous with both their time and with their advice. Learn, share and grow. Successful people gain energy from each other and become more empowered by witnessing each other’s success. These people understand that whenever they see someone who demonstrates potential, it’s in their self-interest to help that person mature and grow. They don’t become jealous holding another individual down, they understand their successful friend will probably will be one of their best allies in the future. The incentive? Everyone wins!
Attitude has everything to do with our success. Yes, It is possible to win with limited resources, it’s even possible to be successful with limited talent. But it’s absolutely impossible to make it without the right attitude. If an individual is optimistic, confident and positive through their transition then their chances of succeeding are ten fold.
Embrace change, it is here to stay. Let it motivate you to stay on top of your game.
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June 11th, 2009
Fundraising is taking more creativity and effort this year.
Excerpt from the Retriever Development Counsel, LLC: For 2009, most organizational fundraising goals are projected to increase (42%) or not change (35%); a relatively small group of respondents (12%) will decrease fundraising goals, and 11% don’t know.
Most projected increases are fairly modest (3-15%); however, a significant number are projected to be more substantial: from 20% to 50% to 100%. Projected decreases are less reported and more modest; the greatest projected decrease is -40%.
For their strategies to achieve revenue goals, respondents ranked outreach to existing donors/stewardship as a top priority 1 (62%); other top-ranked strategies are foundation grants (48%) and major gifts (44%). While these top three are clear winners, other priorities are corporate grants/ sponsorship/support (31%) and outreach to new donors (30%). The lowest priority 2 by a large margin is telemarketing (78%). Other low priorities are online/social networking (44%), earned income (39%), bequests & planned giving (35%), and direct mail (23%). It is interesting to note that the importance of bequests and planned giving was ranked fairly evenly across the scale, but weighted more towards the least important (61% ranked it 7 or lower on scale of 1-12). 1 Items ranked #1, 2, and 3 in a 12-point scale, where 1= most important and 12= least important. 2 Items ranked #10, 11 and 12 in the 12-point scale.
For sources of income that they will focus and rely upon, the general trend is towards MORE or THE SAME. Respondents are increasing their reliance on:
Major gifts (59%)
Online (52%)
Email marketing (48%)
Foundation grants (47%)
Special (33%)
Earned income and direct mail (tied at 30%)
While not as dramatic as the figures for increased reliance, more than a quarter of respondents have no plans to rely on planned gifts (36%), government contracts/support (31%), bequests (28%), and earned income (26%). Two observations:
Despite the reported experience of foundation grants being harder to get, they are still a significant planned source of income; only a small percentage (11%) said that they would focus/rely less or not at all on foundation grants.
On a related note, some respondents identified a particular type of funding as the reason that their fundraising was down for 2008, and yet they identified the same type of funding as a high priority for 2009.
Communication with donors
This is a clear priority for 2009: respondents said communication with donors will increase (81%) or not change (15%). In keeping with this trend, the numbers/percentages are much higher in the MORE and SAME columns for the methods of communication.
Communication with donors
This is a clear priority for 2009: respondents said communication with donors will increase (81%) or not change (15%). In keeping with this trend, the numbers/percentages are much higher in the MORE and SAME columns for the methods of communication.
This is a clear priority for 2009: respondents said communication with donors will increase (81%) or not change (15%). In keeping with this trend, the numbers/percentages are much higher in the MORE and SAME columns for the methods of communication.
Top responses for methods of communication. More of the same, not at all:
- ebsite marketing (65%)
- Direct mail (56%)
- Telephone solicitations (50%)
- E-mail marketing (62%)
- Printed communications (newsletters) (51%)
- Advertising (28%)
- Social networking (54%)
- Advertising (42%)
- Social networking (23%)
- Media relations (49%)
- Media relations (42%)
- E-mail marketing (13%)
When asked about social networking, there were two ways that the concept was interpreted:
1. 31% see it as “old school”/conventional social networking, comprised of:
face-to-face interactions, networking, and relationship building; attending
events; civic and community participation; and
2. 53% see it as web-based social networking. Social networking platforms
are mentioned the most: Facebook is the overall winner (46%), but other
platforms are also mentioned (MySpace, LinkedIn, Blackbaud’s NetCommunity). For information dissemination and sharing, respondents mentioned YouTube, Twitter, e-mail marketing (Constant Contact), blogs, and websites. It may be inferred that the 11% of respondents who said they have no plan or a plan is in progress also interpret social networking as web-based. – end of survey excerpt
To increase donations consider the wide range of donor incentives, people want to stretch their money, receiving added value.
Creativity and hard work for great causes.
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June 7th, 2009
Chapter I – Health
1. Drink plenty of water
2. Eat breakfast like a king, lunch like a prince and dinner like beggar.
3. Eat more foods that grow on trees and plants, and eat less food that
is made in Plants.
4. Live with the 3 E’s — Energy, Enthusiasm, and Empathy
5. *Make time for prayer*
6. Play more games
7. Read more books than you did in 2008
8. Sit in silence for at least 10 minutes each day
9. Sleep for 7 hours
10.. Take a 10-30 minutes walk every day and while you walk, smile.
Chapter II – Personality
11. Don’t compare your life to others. You have no idea what their journey is all about.
12. Don’t have negative thoughts or things you cannot control. Instead invest your energy in the positive present moment.
13. *Don’t over do; keep your limits*
14. Don’t take yourself so seriously; no one else does
15. Don’t waste your precious energy on gossip
16. Dream more while you are awake
17. Envy is a waste of time. You already have all you need.
18. Forget issues of the past. Don’t remind your partner with his/her mistakes of the past. That will ruin your present happiness.
19. Life is too short to waste time hating anyone. Don’t hate others.
20. Make peace with your past so it won’t spoil the present
21. No one is in charge of your happiness except you
22. Realize that life is a school and you are here to learn. Problems are simply part of the Curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
23. Smile and laugh more
24. *You don’t have to win every argument. Agree to disagree.*
Chapter III – Community
25. Call your family often
26. Each day give something good to others
27. Forgive everyone for everything
28. Spend time with people over the age of 70 & under the age of 6
29. Try to make at least three people smile each day
30. What other people think of you is none of your business
31. Your job won’t take care of you when you are sick. Your family and friends will. Stay in touch.
Chapter IV – Life
32. Do the right things
33. *Get rid of anything that is n’t useful, beautiful or joyful*
34. GOD heals everything
35. However good or bad a situation is, it will change
36. No matter how you feel, get up, dress up and show up
37. The best is yet to come
38. When you awake alive in the morning, thank GOD for it
39. Your Inner most is always happy. So, be happy.
Travel and enjoy what life has too offer. If you are an employer create an environment that provides the freedom for respect, creativity and appreciation. Donor, customers and employees all gain from the true individual incentives.
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June 5th, 2009
If you want to distance yourself from the masses and enjoy a rich and unique lifestyle, understand this – your habits will determine your future.
The fact is, if you keep on doing things a certain way, you will get a predictable result. That’s the simple law of Cause and Effect. Successful habits create positive rewards. Negative habits breed negative consequences.
If you want to enjoy longevity, you must have healthy habits. If you are in the habit of starving your most important relationships of time, energy and love, how can you expect a happy outcome? If you spend money on the fly or don’t save any money, your bad habits will lead you to a never-ending cycle of work.
Shift yourself out of your bad habits
Fortunately, you can jump from this bad habits path anytime you want. It’s a very simple process – it just takes some applied focus. Here’s the step-by-step process I recommend:
1) Clearly identify your bad or unproductive habits. Write them down.
a) Be specific.
b) Remember to consider the long-term consequences should you continue in this bad habit. As an example, a couple cigarettes a day may not seem like much, but after 10 years, the buildup of having smoked 7,300 cigarettes remains in your system.
c) Consider habits at home, in your communications and relations with others, at work, in your driving habits, in your free time, and in matters related to your physical, emotional and spiritual health.
d) Be totally honest.
2) Define your new successful habit and visualize its results in your life.
Your new habit is usually the simple opposite of your bad habit. To motivate yourself, think about all the benefits and rewards for adopting your new successful habit. The more vividly you describe the benefits and create the picture in your mind, the more likely you are to take action.
3) Create a three-part action plan.
For every bad habit, there are at least 15 action steps you can take to help you stop. Put some time into this and think about it – it’s easy to come up with action steps, but they have to be YOUR action steps that you know are within your realm of taking. As an example, if you want to stop smoking, hypnosis therapy may be more preferable than a nicotine patch. Don’t list action steps that you know in your heart you won’t do.
4) For the next three weeks, schedule these action steps into your day.
If you know you want to start exercising three times a week, schedule it now in your appointment book. If you want to start reading uplifting books, schedule an hour in your daily schedule and make plans now as to where you will read without interruption. Whatever the new habit, work it into your schedule for the month ahead as most habits – even the very ugliest ones – can be completely re-patterned in this short timeframe.
5) Then, take action!
Start with one habit that you really want to change. Focus on your three immediate steps and put them into action. Do it now. Remember, nothing will change until YOU do.
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May 31st, 2009
Outdoor ads are used almost everywhere in the world because of their simplicity and the relatively low cost of creating them. Current estimates are that global outdoor-advertising sales will be a $30 billion business this year. One of the great weaknesses of older ad media, like outdoor-billboard marketing and newspaper display, is that results have been nearly impossible to quantify effectively. Twitter will change that. Until recently, marketers could merely survey whether people remembered what they saw on outdoor ads and measure the number of cars that passed a sign on a given day. Using Twitter opens up the possibility to make a very large and nearly unmeasurable medium measurable. (See the best and worst Super Bowl commercials of 2009.)
Marketers using outdoor ads will have to give Twitter users an incentive to report that they have seen a billboard. A Twitter user who sees an ad for a Toyota (TM) Corolla could be encouraged to send a tweet to the local dealer in exchange for a pint of oil or a T shirt. The tweeter would obviously have to go to the showroom to get that promotional item. The same principle would apply to newspaper display ads, a shrinking category that is disappearing so fast, it is helping destroy the newspaper industry. Some display ads have coupons, but the ability of a newspaper advertiser to get reactions from consumers through Twitter help make another hard-to-measure medium at least partially interactive.
If the use of Twitter to measure these categories of marketing are even modestly successful, it could completely change the marketing methodology and advertising investments that companies are willing to make in outdoor media. That category includes billboards, telephones, taxis and public transportation. Because Twitter can be used on mobile devices as well as PCs, and since Twitter allows messages of a maximum of 140 characters, the reactions to outdoor ad messages can be instantaneous. Conversely, relying on e-mail responses or postings on MySpace or Facebook requires a much longer and more complex process for both the end user and the company. Many people will not take the time to follow through if the incentives to do so are minimal. It takes only a few seconds for a Twitter user to indicate by texting that he has seen an outdoor ad or newspaper display message.
—Douglas A. McIntyre
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May 28th, 2009
If you think the same way as the top achievers think, you can begin to get the same results they do. Here are ten psychological and practical ways to mirror the attitudes of top-achievers.
1. See yourself as a consultant rather than a salesperson. Believe that you are a problem-solver with regard to your product and how the client can best use it.
2. Become a doctor of selling. Act in the best interests of your “patients” and have a high code of ethics.
3. See yourself as the president of your own sales corporation. Accept 100 percent responsibility for your results.
4. Commit yourself to being the best in your field. Dedicate yourself to lifelong learning.
5. Be ambitious, hungry, and determined to use selling as a stepping-stone to the success you want in life.
6. Have integrity. Be honest with yourself and others.
7. Engage in thorough preparation prior to every call.
8. Be an excellent listener; be extremely customer-focused.
9. Have tremendous courage. Be willing to face your fears of rejection and failure, and overcome them.
10. Be highly persistent. Start your workday earlier, work harder, and stay longer.
To make these changes work you must walk, talk, and behave consistently with them every hour of every day.
Focus On the Future
First, whatever challenges you face, focus on the future rather than on the past. Instead of worrying about who did what and who is to blame, focus on where you want to be and what you want to do. Get a clear mental image of your ideal successful future, and then take whatever action you can to begin moving in that direction. Get your mind, your thoughts, and your mental images on the future.
Think About the Solution
Second, whenever you’re faced with a difficulty, focus on the solution rather than on the problem. Think and talk about the ideal solution to the obstacle or setback, rather than wasting time rehashing and reflecting on the problem. Solutions are inherently positive, whereas problems are inherently negative. The instant that you begin thinking in terms of solutions, you become a positive and constructive human being.
Look For the Good
Third, assume that something good is hidden within each difficulty or challenge. Dr. Norman Vincent Peale, a major proponent of positive thinking, once said, “Whenever God wants to give us a gift, he wraps it up in a problem.” The bigger the gift you have coming, the bigger the problem you will receive. But the wonderful thing is that if you look for the gift, you will always find it.
Seek the Valuable Lesson
Fourth, assume that whatever situation you are facing at the moment is exactly the right situation you need to ultimately be successful. This situation has been sent to you to help you learn something, to help you become better, to help you expand and grow.
Decide to Be Positive
A Positive Mental Attitude is indispensable to your success. You can be as positive as you want to be if you will simply think about the future, focus on the solution and look for the good. If you do what other successful people do, if you use your mind to exert mental control over the situation, you will be positive and cheerful most of the time. And you will reap the benefits enjoyed by all successful people.
Action Exercises
Here are three steps you can take immediately to put these ideas into action:
First, become solution-oriented with every difficulty you face. Make a habit of looking for the answers to your questions, the solutions to your problems.
Second, seek for the valuable lesson in every adversity. Make a list of every idea or insight you can gain from every setback or difficulty.
Third, think on paper. Take some time to write out every detail of the problem, and then take the most logical next step to solve it.
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