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    Time to Put Some Lipstick on Your Business- M. Browne

    April 19th, 2010

    Just like your spring wardrobe, you may not have spent a lot of money on giving your business a new look but with a new shade of lipstick you are attractive and in style. You studied trends and shopped wisely while continuing to invest in your image.

    If we look back to September 11th, one of the most dramatic events in our recent history, we will discovered companies that continued to invest in themselves reaped the rewards of increased business.  They stayed in front of their customers and demonstrated their true belief in our country and in their business.  Their investment softened the long term effects of the economic downturn and created success.

    Recently, some business owners got spoiled with rapid growth and high dollar receipts. They did not spend time training employees on cross selling, customer service or enhancing their technical skills.  Educated and happy employee are less stressed, more effective and motivated to support their companies.

    Look to your Customer Service Department. Your customer service staff receives and delivers valuable information to your customers every single day. Why not teach them to sell and keep them motivated to act as sale representatives. Incoming calls are much easier to convert into a sale than a cold call. Invite your customer service representives to marketing and sales meetings to develop their sales skills. When the phones are not ringing, discuss call trends. What are your customers saying? Are they suggesting new products or services. When customers have a complaint what are customer services representatives doing to change the customers mind about your company? What seems to motivate your customers to call in? What incentive do you offer your customers to continue to do business with you?

    Cutting back on your marketing budget and overallimage will not only get tongues wagging,  it will not provide you withcontinued exposure. If you move to a cheaper location you will be less visible and the your existing customers will get the impression that you may be edging closer to going out of business.  Your employees must believe that you firmly believe in your business and are striving for success. The more positive your customer’s and employee’s experience is withyour company,  the more word of mouth marketing you will receive.  As our economy begins to become more positive you will find yourself ahead of the competition.

    Lipstick Tips:

    • What is new in your industry?
    • What seems to be working for your competitors and those in complementary industries?
    • Who can you collaborate with to create a non-competitive canpaign?
    • Do you have an interesting story?
    • Is your website easy and fun to use?
    • Do your employees survey their customers?
    • Do your employees really know about your products and services?
    • When was your last positive all hands meeting?
    • Do you have a customer and employee incentive program?
    • Have you considered moving to a better location taking advantage of lower rent?
    • Have you taken advantage of a marketing interns?
    • Do you reach out to your community? Do you host open houses and fun events?
    • Do you post interesting and informative blogs each week?
    • Do you research current and effective keywords?

    Put some lipstick on your business and go out there and make them take notice!

    Viral Marketing Incentives – M. Browne

    April 2nd, 2010

    This past week it was reported that the top 5 auto makers experienced an increase in sales largely because of attractive buyer incentives marketed in part through viral marketing.  These incentives were so successful at GM that they are now adding 900 to 1,000 auto workers working a third shift. Incentives included low interest rates and special deals for returning customers.

    The past two years  restaurants, amusement parks, retailers and auto makers have retain or increased  business by using incentive marketing. Either two for one admittance into amusement parks, restaurant coupons or special interest rates. Combined with viral marketing posting advertising special discounts and other incentives is more powerful than ever. Viral communication excites and drive people to run through the streets in Santa suits or come to grand openings with no other advertising except for an announcement posted on Twitter. Imagine how well your business will do posting a viral message along with an incentive to buy a discoun t-shirt today or other item in your store today.

    Viral Marketing Tips:

    • Set a goal about what you want to achieve and dream big!
    • What type of emotion are trying to trigger?
    • Think about what excites and leave the sales pitch in the background because otherwise it is a big turn off.
    • Communicate that there is more fun to come with another future event.
    • Allow sharing of information or specials deals and downloads.
    • Pump up your viral event with announcements on social networks before, during and after.

    Another idea is to post your special coupon, gift card or merchandise giveaway  for an afternoon or morning only. You can bet if they miss it they will keep their eyes open next time and jum on it. Recently,  Starbuck’s posted a free pastry with purchase on Facebook that could be shared with friends. Although the special offer ended by 10:30 that morning, it was immediately shared with thousands within minutes. 

    After two years of economic challenge buyers will now always be conditioned to look for added value for their money. To stay in business and grow you must demonstrate interest in your customers all the time. Like any valued relationship in your life, it is important to show that you care.  What better way to say you care then doing so on no special day just for the mere reason of saying you really care. Your customers will be so impressed by a just because offer and it will make more of an impact than the typical holiday discount to drive at the end of the year. After all you will be out there on any given Thursday or Friday just because without the crowds out there during the Christmas holiday getting more attention.

    It’s easy to get lazy and use the same marketing techniques year after year. You stop saying thank you or saying  or “I value you” because your customers may no longer ordering appetizers and bottles of wine with dinner.  It doesn’t take a lot to make a little more effort to be considerate and appreciative, but it’s easy to forget how important it is. Remember when you opened your business and were so happy to make any sale that you kept your first $1.00? Your invest of time and money spent on incentives will let your customers know you care and you will soon find you will receive more in return!

    Internet Sales Predicted to Grow – M. Smith

    July 30th, 2009

    According to a Juniper Research study, the number of Internet shoppers in our country will grow at an average rate of 12 percent per year through 2010, resulting in more than $144 billion in online sales. That is a lot to pay attention to! E-commerce marketing has become more and more important. We struggle to find the best way to communicate to our prospective buyers without braking the bank.

    Your e-commerce website is your store and you only have 5 to 10 seconds to get your customer to do a click through shopping any particular item. Your website should demonstrate your company’s culture and personality throughout. It should not only welcome visitors,  it should provide a bit of an education on your product and how it fits their needs. If you are not blessed with good writing skills then a professional writer should be considered to add flare without sacrificing your individual style.

    Provide an customer incentives to visitors who complete surveys or provide suggestions.  Be brave and ask your most respected critic how they might improve your website. Test your website,  is it too complicated? Is comprehension of your site’s vocabulary one that requires a PHD? Use www.websitegrader.com to obtain a full view of subjects that may be keeping your site from top rankings. 

    Tips for creater Internet exposure:

    • Blog daily with at least one blog being over 450 characters with at least 3 keywords peppered throughout.
    • Measure your site’s click throughs from home page to a specific page.
    • Review your competitor’s keywords and stay on top of emerging use of new keywords.
    • How many visitors come to my website? How many visitors opt into your mailing lists and  request White Papers?
    • What type of comments are you receiving from your blogs?
    • Connect your blog to social networks automatically so that your daily blogs appear on Facebook, Myspace and others.

    The Internet is one of few marketing venues that provides a continual opportunity 24/7 to sell  your products and services worldwide. With the rumor of XTM don’t you think it is time to recognize that SEO marketing is a daily investment?

    Winning Management Lessons From the NFL – By Jennifer Grzeskowiak

    June 4th, 2009

    You can more learn much more than you thought by watching a day of football.

    In case the unpredictability, camaraderie and showmanship weren’t enough reasons to spend a day watching football, there’s also plenty you can learn about managing a business. Fans know the game’s much more complex than it’s often given credit for. After all, sports analysts have no problem spending hours every week discussing the previous weekend’s games and potential strategies for those upcoming.

    So when you find yourself scrambling for new clients or having to deal with a notoriously difficult employee, recall these seven management lessons that come directly from the field.

    1. Have a succession plan in place. In week one of the current season, Tennessee Titans quarterback Vince Young injured his knee, and Kerry Collins, a veteran quarterback with Super Bowl experience, replaced him, leading them to a perfect record through 10 games. The Titans signed Collins as a free agent in 2006 to back up Young, who was their No. 3 overall pick that same year. Similarly, knowing that Brett Favre would eventually retire, the Green Bay Packers drafted Aaron Rodgers in 2005 and have been grooming him since. He has thrown for nearly 2,400 yards and 15 touchdowns through 10 games. Conversely, in week four the Cincinnati Bengals lost their starting quarterback, Carson Palmer, when he sustained an elbow injury during practice. In his place, the team started newly signed, unproven Ryan Fitzpatrick, who threw three interceptions in a 20-12 loss against the Cleveland Browns. The team has won just one of its 10 games this season.
    2. Make sure new hires fit in with your organization. Your company may have the chance to hire a talented, well-known executive. But in addition to the executive’s ability, he should also mesh well with your organization and other employees. Despite Terrell Owens’ antics while playing for the San Francisco 49ers, the Philadelphia Eagles still signed him. While his skill helped get them to the Super Bowl, his presence the following year proved divisive and toxic to the team. After being released by the Eagles and forced to pay back a portion of his signing bonus, Owens went on to sign with the Cowboys. As the team has struggled offensively this season, the wide receiver has reverted to his habits of verbally fighting with teammates on the sidelines and blaming losses on not being thrown to enough.
    3. Even when business is good, don’t stop looking for new opportunities. Despite football being the No. 1 sport in America based on revenue, the NFL is trying to expand. In week seven, the New Orleans Saints played the San Diego Chargers in Wembley Stadium in London, drawing 83,226 fans. Also, the Buffalo Bills agreed to play five regular season games and three preseason games in Toronto over the next five years for a reported $78 million. Some teams are selling personal seat licenses, which give fans the right to perpetually buy season tickets for specific seats, and are using that revenue to finance new stadiums.
    4. Recognize when it’s time to cut your losses. Following a 31-14 loss against the Buffalo Bills, the 0-4 St. Louis Rams fired head coach Scott Linehan, making Linehan the first coach in 17 years to be fired in the middle of the season without winning a single game for the year. Under his guidance, the team had given up 147 points in its first four games. The Rams replaced him with Jim Haslett, the former defensive coordinator. While the move was potentially risky, the ownership saw it as necessary to prevent another 3-13 season. Under Haslett, the team won two of its first three games, losing to the New England Patriots by one touchdown.
    5. Don’t overlook special teams. Your company may make the best “whatsit” in the industry, but that doesn’t mean you can get away with an amateurish-looking website or fail to deliver your product on time. Despite strong offensive and defensive showings, teams continually blow games because of special teams mishaps. In a recent game, the Chicago Bears blocked a Minnesota Vikings punt, returning it for a touchdown, and then recovered a fumble on a Vikings punt return for another touchdown, contributing to a 48-41 Bears win. The debacles were enough to override 439 offensive yards for the Vikings and bring the special teams total touchdowns allowed this season to five.
    6. Figure out what motivates each employee. Some players need their egos fed; others are more concerned with seeing the team win; and for some, a paycheck is the top concern. In 2007, the Patriots traded for wide receiver Randy Moss, who had been so difficult and underachieving while playing for the Oakland Raiders that they accepted a lower-round draft pick in his place. While playing for the Patriots–known for fostering a strong sense of teamwork despite not paying the league’s highest salaries–Moss broke Jerry Rice’s record for touchdowns in a single season. He also has been publicly supportive this season of Matt Cassel, Tom Brady’s replacement.
    7. The extra point: Know when to “go for two.” You usually can see the anguish on a coach’s face when deciding whether to kick a game-tying extra point or go for the two-point conversion with less than two minutes left in the game. To help, teams have a chart suggesting what to do based on the score, time left in the game and whether they’re playing at home. Of course, there’s also room for a coach’s discretion based on the circumstances, such as unfavorable weather. Plan for potential tense situations to help you make more level-headed decisions. Know what you would do if your largest customer asked to end their relationship with your company, or if a fire destroyed your office or retail location.

    The next time you feel guilty spending a few hours–or all day–watching football, just consider it “research.” No, that doesn’t mean your Sunday Ticket subscription qualifies as a tax deduction.

    Don’t Quit – Author Unknown

    January 15th, 2009

    “When things go wrong as they sometimes will
    When the road you’re trudging seems all up hill.
    When funds are low and the debts are high.
    And you want to smile, but you have to sigh.
    When care is pressing you down a bit.
    Rest, if you must, but don’t you quit.
    Life is queer with its twists and turns.
    As everyone of us sometimes learns.
    And many a failure turns about
    When he might have won had he stuck it out:

    Don’t give up though the pace seems slow -
    You may succeed with another blow.
    Success is failure turned inside out -
    The silver tint of the clouds of doubt.
    And you never can tell how close you are.
    It may be near when it seems so far:
    So stick to the fight when you’re hardest hit
    It’s when things seem worst that you must not QUIT

    S.M.A.R.T. Goals by Jim Rohn

    January 8th, 2009

    As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2009 can bring. The need for goal-setting becomes more obvious and clear. And the great thing about goal-setting is you can keep it as simple or get as elaborate as you would like. In fact, we have dedicated one month in the One-Year Success Plan solely to the subject of goal-setting and have over 125-pages in the One-Year Plan workbook of exercises on this subject. Space and time won’t allow that here, but below are some abbreviated points on goal-setting for the New Year.

    I’ve often said the major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get. That is why goals are so powerful – they are part of the fabric that makes up our lives. And goal-setting is where we create our goals.

    Goal-setting is powerful, partly because it provides focus. It shapes our dreams. It gives us the ability to hone in on the exact actions we need to perform to achieve everything we desire in life. Goals are GREAT because they cause us to stretch and grow in ways that we never have before. In order to reach our goals we must become better. We must change and grow.

    Also, goals provide long-term vision in our lives. We all need lots of powerful, long-range goals to help us get past short-term obstacles. Life is designed in such a way that we look long-term and live short-term. We dream for the future and live in the present. Unfortunately, the present can produce many difficult obstacles. But fortunately, the more powerful our goals (because they are inspiring and believable) the more we will be able to act on them in the short-term and guarantee that they will actually come to pass!

    So, let’s take a closer look at the topic of goal-setting and see how we can make it forceful as well as practical. What are the key aspects to learn and remember when studying and writing our goals?

    1. Evaluation and Reflection. The only way we can reasonably decide what we want in the future and how we will get there is to first know where we are right now and what our level of satisfaction is for where we are in life. So first take some time and think through and write down your current situation, then ask this question on each key point – is that okay?

    The purpose of evaluation is two-fold. First, it gives you an objective way to look at your accomplishments and your pursuit of the vision you have for your life. Secondly, it is to show you where you are so you can determine where you need to go. In other words, it gives you a baseline from which to work.

    I would strongly encourage you to take a couple of hours this week to evaluate and reflect. At the beginning of this month we encourage you to see where you are and write it down so that as the months progress and you continue a regular time of evaluation and reflection, you will see just how much ground you will be gaining – and that will be exciting!

    2. What are Your Dreams and Goals? These are the dreams and goals that are born out of your own heart and mind. These are the goals that are unique to you and come from who you were created to be and gifted to become. So second, make a list of all the things you desire for the future.

    One of the amazing things we have been given as humans is the unquenchable desire to have dreams of a better life, and the ability to establish goals to live out those dreams. Think of it: We can look deep within our hearts and dream of a better situation for ourselves and our families; dream of better financial lives and better emotional or physical lives; certainly dream of better spiritual lives. But what makes this even more powerful is that we have also been given the ability to not only dream but to pursue those dreams and not just pursue them, but the cognitive ability to actually lay out a plan and strategies (setting goals) to achieve those dreams. Powerful!

    What are your dreams and goals? This isn’t what you already have or what you have done, but what you want. Have you ever really sat down and thought through your life values and decided what you really want? Have you ever taken the time to truly reflect, to listen quietly to your heart, to see what dreams live within you? Your dreams are there. Everyone has them. They may live right on the surface, or they may be buried deep from years of others telling you they were foolish, but they are there.

    So how do we know what our dreams are? This is an interesting process and it relates primarily to the art of listening. This is not listening to others; it is listening to yourself. If we listen to others, we hear their plans and dreams (and many will try to put their plans and dreams on us). If we listen to others, we can never be fulfilled. We will only chase elusive dreams that are not rooted deep within us. No, we must listen to our own hearts.

    Here are some practical steps/thoughts on hearing from our hearts on what our dreams are:

    Take time to be quiet. This is something that we don’t do enough in this busy world of ours. We rush, rush, rush, and we are constantly listening to noise all around us. The human heart was meant for times of quiet, to peer deep within. It is when we do this that our hearts are set free to soar and take flight on the wings of our own dreams! Schedule some quiet “dream time” this week. No other people. No cell phone. No computer. Just you, a pad, a pen, and your thoughts.

    Think about what really thrills you. When you are quiet, think about those things that really get your blood moving. What would you LOVE to do, either for fun or for a living? What would you love to accomplish? What would you try if you were guaranteed to succeed? What big thoughts move your heart into a state of excitement and joy? When you answer these questions you will feel GREAT and you will be in the “dream zone.” It is only when we get to this point that we experience what OUR dreams are!

    Write down all of your dreams as you have them. Don’t think of any as too outlandish or foolish – remember, you’re dreaming! Let the thoughts fly and take careful record.

    Now, prioritize those dreams. Which are most important? Which are most feasible? Which would you love to do the most? Put them in the order in which you will actually try to attain them. Remember, we are always moving toward action, not just dreaming.

    3. S.M.A.R.T. Goals. S.M.A.R.T. means Specific, Measurable, Attainable, Realistic, and Time-sensitive.

    I really like this acronym S.M.A.R.T., because we want to be smart when we set our goals. We want to intelligently decide what our goals will be so that we can actually accomplish them. We want to set the goals that our heart conceives, our minds believe and that our bodies will carry out. Let’s take a closer look at each of the components of S.M.A.R.T. goals:

    Specific: Goals are no place to waffle. They are no place to be vague. Ambiguous goals produce ambiguous results. Incomplete goals produce incomplete futures.

    Measurable: Always set goals that are measurable. I would say “specifically measurable” to take into account our principle of being specific as well.

    Attainable: One of the detrimental things that many people do – and they do it with good intentions – is to set goals that are so high they are unattainable.

    Realistic: The root word of realistic is “real.” A goal has to be something that we can reasonably make “real” or a “reality” in our lives. There are some goals that simply are not realistic. You have to be able to say, even if it is a tremendously stretching goal, that yes, indeed, it is entirely realistic — that you could make it. You may even have to say that it will take x, y, and z to do it, but if those happen, then it can be done. This is in no way to say it shouldn’t be a big goal, but it must be realistic.

    Time: Every goal should have a time frame attached to it. I think that life itself is much more productive if there is a time frame connected to it. Could you imagine how much procrastination there would be on earth if people never died? We would never get “around to it.” We could always put it off. One of the powerful aspects of a great goal is that it has an end, a time in which you are shooting to accomplish it. You start working on it because you know there is an end. As time goes by you work on it because you don’t want to get behind. As it approaches, you work diligently because you want to meet the deadline. You may even have to break down a big goal into different parts of measurement and time frames. That is okay. Set smaller goals and work them out in their own time. A S.M.A.R.T. goal has a timeline.

    4. Accountability (A contract with yourself or someone else). When someone knows what your goals are, they hold you accountable by asking you to “give an account” of where you are in the process of achieving that goal. Accountability puts some teeth into the process. If a goal is set and only one person knows it, does it really have any power? Many times, no. At the very least, it isn’t as powerful as if you have one or more other people who can hold you accountable to your goal.

    So: Evaluate/Reflect; Decide What You Want; Be S.M.A.R.T.; Have Accountability. When you put these 4 key pieces together, you are putting yourself in a position of power that will catapult you toward achieving your goals.

    Let’s Do Something Remarkable in 2009!

    Champagne Tastes – By Amy Johannes

    January 7th, 2009

    Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.

    That’s the top-line theme from marketers in Promo’s 2008 premiums and incentives survey.

     

    Of the 216 respondents, 42% offer customer or prospect-oriented incentive programs, up from 35% last year. And 11% expect to create one within the next year. Even better, 39% plan to boost spending in 2009, whereas nearly the same number say their budgets will stay the same.

     

    “Organizations realize they need to take extra measures to have products or services noticed by a consumer base that’s reluctant to purchase,” says Karen Renk, executive director of the Incentive Marketing Association. “In a down economy, there tends to be a knee-jerk reaction to cut costs. But smart companies are making sure they’re continuing to utilize recognition and incentive programs.”

     

    What’s the top award for customers? The answers vary. Gift cards are favored by 23% of the marketers polled, followed by cash, travel/vacations and gift certificates. Also popular are gas cards and grocery cards, thanks to soaring gas prices and food costs, says Rich Killian, past president of the Incentive Gift Card Council, and president of consulting group RK Incentives.

     

    “If you want your award program to sizzle, pop a gas card in there,” Killian says. “There’s much more appeal for merchants. Giving away a gift card will get people to spend more.”

     

    What about return on investment in incentives? About 60% that measure it use incremental sales as a basis. But a surprising 14% don’t measure ROI at all, compared with 10% last year. That’s a mistake, says Bob Dawson, chairman of the Incentive Research Foundation’s Research Committee.

     

    “People are missing the boat,” Dawson argues. “Folks who aren’t measuring are saying, ‘I don’t want to open a Pandora’s box.’ They’re trying to keep things under the radar.”

     

    In fact, firms that track ROI have reason to be pleased. The metric is on target for more than half, and below expectations for just 14%.

     

    As in past surveys, premiums are again the top ROI driver. They deliver a better return for 55% of those questioned. Ad specialties do this for 15%.

     

    “It’s no surprise,” says Steve Slagle, president of Promotional Products Association International. “Premiums have a high perceived value.”

     

    Yet fewer firms are boosting premium spending. Some 28% increased their premium budgets vs. 35% last year. Slagle attributes the lower spending to the recessionary business climate.

     

    “Given the economy, customers are tightening their belts,” he says. “This is reflected throughout the industry. We’re not anticipating a huge increase in sales.”

     

    How are most premiums distributed? Almost half of respondents use events or marketing tour giveaways as vehicles.

     

    “You can never underestimate the value of the human connection,” explains Rick Blabolil, president of both the Incentive Marketing Association and Marketing Innovators. “Hand-delivery of premiums for consumer promotions is becoming popular because it ties the incentive into an experience. It’s really about relationship management.”

     

    EMPLOYEE PROGRAMS TAKE A HIT

    What about employees? Of the companies polled, 25% run an internal incentive program, a slight dip from 2007. But 12% intend to establish one within a year. Among firms that offer programs, 67% have them for sales reps, down from 75% last year. Fifty-seven percent give incentives to non-sales staff, up from 51% in 2007.

     

    “Employee recognition programs usually get hit in the beginning,” notes Bruce Bolger, managing director of the Incentive Performance Center. “Companies feel they can cut down on them in tough times. What happens later in a recession is that spending generally goes up.”

     

    That seems to be the case. Thirty-nine percent indicate they’ll increase employee-incentive spending next year, while 43% expect it to remain the same. But those budgets will still be far below the average 2006 outlay, and low compared with spending on customer programs.

     

    “More companies are seeing they should do something, but the flip side is they’re cautious about how aggressive they get in a down economy,” Blabolil adds.

     

    How are employers rewarding workers? More than half give cash awards, vs. just 37.2% last year.

     

    “Cash will always be king,” Killian says. “It’s the ultimate gift.”

     

    Gift cards are a more distant second choice than they were last year. Experts say that tracks with the overall economy, where gift card sales are down 10% to 20% from 2007.

     

    “We aren’t concerned yet,” Killian adds. “It’s not a major gift time. Gift cards will continue to grow, maybe just not at the pace they have the last two or three years.”

     

    INCENTIVES ENHANCE PERFORMANCE

    Beyond cash and gift cards, industry experts say it’s important to offer rewards that appeal to the masses. And choice often is best.

     

    Case in point: Amazon.com’s Merchandise Rewards program. It targets firms like USMotivation and Maritz, which manage employee-incentive programs for other businesses. Firms reward workers with points redeemable on a company-branded Web site for items such as apparel, books, DVDs, electronics and music.

     

    “Companies want to create solutions that reward their clients and give the selection people expect,” says Hans-Eric Gosch, Amazon.com’s senior business development manager, who manages the service.

     

    Blabolil agrees.

     

    “A program must offer enough choice so that each individual employee can be rewarded with something he or she feels a personal connection with,” he says.

     

    When it comes to tracking an employee program’s success, nearly all companies are monitoring ROI. That’s good news, Dawson says.

     

    “It’s a good thing you have that many people saying they at least look at something,” he adds. “Five years ago, that number would have been less.”

     

    More than half base results on incremental sales. A similar number say their ROI is on target. It’s better than expected for 14% and worse for 12% (but that number is up from 6% in 2007).

     

    “ROI tends to fluctuate with the economy,” Dawson explains. “Usually, it depends on the severity [of a downturn] and how companies change their focus.”

     

    There’s been some improvement in fulfillment. More than half feel rewards are being delivered in a timely manner (an improvement over 2007). For a third, they’re arriving in less than two weeks.

     

    But it takes four to six weeks for almost as many, and that number has risen over last year.

     

    “There’s no question that part of a good incentive program is timely presentation of awards,” Renk says. “Fulfillment is an issue. It’s something the industry has to work harder on. It’s on everybody’s radar screen.”

     

    Methodology

    This survey was conducted for Promo magazine by Penton Research, an in-house firm. It was e-mailed in July to 8,911 Promo subscribers who indicated they held positions in manufacturing, retailing, marketing agencies or premium suppliers/distributors.

     

    Results are based on 216 questionnaires returned by qualified participants.

     

    Simple Ways to Supercharge Your Goals and Make Them Work! by Chris Widener

    January 7th, 2009

    Here are some simple ways to set goals so that we achieve them! After all, what good is a goal if it isn’t something you achieve? Here are some simple steps you can take to make sure that you see change in your life this year.

    Narrow your focus. That’s right, start small. Pick two or three areas tops, that you want to work on. Too many people say to themselves, “I want to do this, and this, and this, and this…” and they end up doing nothing! Most of what you do throughout your day can be done without a lot of mental or emotional exertion, but change isn’t one of them. So focus down to a couple. This way you can get some victory in these areas. Here are some areas to think about: Physical, Intellectual, Emotional, Spiritual, Financial, and Relational. What areas need some work? Now, what one thing should be the first item on the change list? The others will come later, but for now, you should focus on two or three total.

    Keep the long-term in mind, but set your sights on achieving your goals in the short-term. Do you want to lose 75 pounds? Good. Long-term you will. But for now, think short-term. Don’t think about losing 75 pounds by summer 2010. Think about losing 5 pounds by February 1st. This does two things. First, it makes it urgent. Instead of blowing it and saying, “Oh well, I still have 17 months to lose the 75 pounds” (because eventually that becomes 2 months to lose 75 pounds) your goal is only a few weeks out. This is better in terms of reaching your goal. Secondly, as you reach these shorter goals, it gives you regular victories instead of regular progress. Progress feels good, but achieving a goal is awesome!

    Reward yourself when you achieve the goal. When you lose the 5 pounds by February 1st, go get yourself a Grande whole-milk mocha. But just one! Then get back to your goal for March 1st. This puts a little fun back into the process of self-control and self-discipline. You will look forward to the reward and when the going gets tough, you will say, “two more weeks, two more pounds, then…”

    That’s it. I truly believe that it can be that simple for you.

    Success Quote and Commentary

    “Your goal should be out of reach but not out of sight.” Anita DeFrantz

    Chris’ Commentary:
    Goals are funny things. They have to be set just right in order to be most effective. If they are set too close – close enough for us to touch them – then they aren’t goals but reality. If they are set so far away that we can’t see them, then we forget that they exist and we live only in our current reality. So what are your goals? Have you reviewed them lately? Are they far enough away to make you work, stretch and strive for them, yet close enough for them to be firmly in your sights?

    Action Point: Sit down today and restate your primary 6-month goal in the following categories: Physical, emotional, financial, career, family, and spiritual. Then write them down on a small card and put it somewhere where you will see it regularly.

     

    Specificity Is The Key by Denis Waitley

    January 5th, 2009

    This is the season for goal setting. It’s the time to start with a clean slate and fill your slate for 2009 with tangible, incremental, stairsteps to your ultimate dreams.

    One of the major reasons so few people reach their goals is that most people don’t set specific goals and the mind just dismisses them as irrelevant. Most people want financial security, but have never considered how much money it will take. The mind cannot begin to formulate the strategies and actions required without specific information. Your mind will simply not respond to a request to get rich, have more, do better or make money. You must act like a bank loan officer with your goals.

    The reason loan officers want to see a detailed business plan is that they know the entrepreneurs who are precise and specific are the ones who will succeed and pay off their loans.

    If you ever begin to feel that you are losing your drive, if you feel like your energy level is down, your frustration level is up and you just can’t seem to muster the enthusiasm to face a challenge, check the pulling power of your goals. You may have outgrown your current targets and present lifestyle. It may be time for motivation by elevation. Raise your sights and challenge yourself with some goals that are farther out on the horizon.

    This may require more knowledge, new skills, a new lifestyle. If so, that’s great! Many people resist goal-setting because they assume it leads to a formula-driven, highly uncreative life. Actually, the exact opposite can be true. People who passively assume that everything will somehow work out in the end can hardly be termed creative. They’re not creating their lives, they’re just hoping against hope that something good will happen to them.

    Setting worthwhile goals is a much more imaginative approach. It’s fashioning and molding the life of your choice. It’s approaching your life the way an artist might stand before a new canvas, on which a beautiful painting can be crafted. There are other useful metaphors for creativity in goal-setting. The rudder of a plane, for example, is small and rigid, like a short term goal you might accomplish in just one day. But the rudder can turn the plane in any direction the pilot chooses. In that, there’s a great deal of freedom and flexibility.

    Once you set a goal, you can adjust and fine tune it any way you wish. That’s creativity. And persistence is what allows you to keep progressing toward the goal no matter how many adjustments are required, and no matter how long it takes to accomplish.

    The mind is the most magnificent bio-computer ever created. But remember, like a computer, it only responds to specific instructions, not to vague ideas. So come alive in 2009! Get laser focus and goals that are just out of reach, but not out of sight.

    Get Specific and Achieve Great Things in 2009

    What momentum will you begin today? – D.Waitley

    January 5th, 2009

    In 1996, Armstrong was 25 (and ranked the No. 1 cyclist in the world) when he was diagnosed with testicular cancer that had spread to his abdomen, lungs, and brain. Doctors gave him less than a 50-50 chance of survival.Two years later, after a miraculous recovery, he got back on a bike but quit a race in Paris.

    The following year (and the next 6), he won the Tour de France and retired as the only person to win it seven times. In September 2008, he announced his intention to go after it again this July.

    Be willing to say to yourself, “I’m on the right road. I’m doing OK. I’m succeeding.” We too frequently become adept at pointing out our flaws and identifying failures. Become equally adept at citing your achievements. Identify things you are doing now that you weren´t doing one month ago… six months ago… a year ago. What habits have changed? Chart your progress.

    Doing well once or twice is relatively easy. Continuously moving ahead is tough, in part, because we so easily revert to old habits and former lifestyles. Over the long run, you need to give yourself regular feedback to monitor your performance and reinforce yourself positively. Don’t wait for an award ceremony, promotion, friend or mentor to show appreciation for your work. Take pride in your own efforts on a daily basis.

     
         
     

     
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