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Bouncing Back from Tough Times with Self-Encouragement, Part 2 by Jim Rohn

September 8th, 2009

Where the Miracle Begins
Sometimes, defeat is the best beginning. Why? Well for one thing, if you’re at the very bottom, there’s only one way to go—up. But more important, if you’re flat on your back, mentally and financially, you’ll usually become sufficiently disgusted to reach way deep down inside yourself and pull out miracles. Pull out talents and pull out abilities and pull out your desires and determination. When you’re flat broke or flat miserable, you’ll eventually become so disgusted that you’ll pull out the basic essentials required to make everything better.

It’s in the face of adversity that things begin to change, that you begin to change. With enough disgust, desire and determination to change your life, you’ll start saying, “I’ve had it. Enough of this. No more. Never again!”

Here’s where the miracle begins. “I’ve had it. Enough. No more. Never again.” These words and these thoughts really rattle the power of time and fate and circumstances. And these three things, time and fate and circumstances, all get together and say, “Okay. Okay. We can see that we have no power here; we’re facing some major resolve! This guy’s not going to give up. He’s had it. He’s done with all this nonsense. We’d better step aside and let this guy get by!” Inspiration through disgust.

A lot of people don’t change themselves. They wait for change. These poor unfortunate folks accept their defeats and wallow in their self-pity. Why? Because they refuse to take control of the situation. They refuse to take control of their life, their career, their health, their relationships, their finances. They refuse to take responsibility and get sufficiently disgusted to change it.

If you are disgusted, if you are in need of some change, if this book finds you in the middle of your own personal slump, then I have some words to offer. Your present failure is a temporary condition. It is only a temporary condition. You will rebound from failure, just as surely as you gravitated into failure.

One time, when I was in the midst of a bout of failure, somebody suggested that I should tell myself, “This too shall pass.” I firmly believe that you’re only given as much as you can handle, as much negativity, as much failure, as much disappointment. This too shall pass, if you grasp for a new beginning. You need to pull yourself up and move back into the world with a plan.

As foolish as it might sound, you should be thankful for your current limitations or failures. They are the building blocks from which to create greatness. You can go where you want to go. You can do what you want to do. You can become what you want to become. You can do it all, starting now, right where you are.

A father talks about his daughter. She’s gone through some pretty tough times, and as he tells it, she’s a pretty tough person. He has a unique way of describing his daughter’s situation, though. While most parents would be frantic, even for their kids who are grown and gone, this man just smiles and says that his daughter is like a frog in a jar of cream: She keeps kicking and kicking and kicking, and pretty soon the milk will turn into a lump of butter and she’ll be able to jump out. That’s an interesting illustration of tenacity, because that’s how it really works. You’ve got to keep trying and trying and trying. You’ve got to have enough resolve to do it until.

Some of the most inspiring success stories have started with failure. Longfellow started in failure. Michelangelo started in failure. Lincoln started in failure. Rod Serling wrote 40 stories before he had one that was accepted. Walt Disney was fired by a newspaper that felt he had no talent. Richard Byrd crashed his plane on his first solo trip before he became one of the world’s greatest explorers. And the success stories continue.

Be grateful for your adversity. At the same time, make sure that it’s working for your future, not against you. Make your failures give birth to great opportunity, not prolonged agony. Make your disgust lead to inspiration, not depression. The world will willingly sit by and let you wallow in your sorrows… until you die broke and alone. And here’s what else the world will do. The world will step aside and let you by, once you decide that your present situation is only temporary. The doors will open once you decide to get back on your feet and make your mark.

You have to care. In your own enlightened self-interest, give a run at adventure. Keep your eyes firmly set on achievement. Don’t settle for mere existence and self-pity. Make a commitment to excellence. And remember, it is your challenge, your own personal challenge, to use all your gifts and skills and talents and knowledge to survive and succeed.

Increase Blood Donation this Fall – M. Browne

September 2nd, 2009

With fall quickly approaching it is time to put your marketing strategies to work and increase the nation’s blood supply.  Many families are now approaching back to school mode getting into the swing of squeezing as much into their days as possible.  The lazy dog days of summer will soon be over for another year.  Unfortunately, donor availability becomes more difficult at the same time that the need usually increases. 

This has been one of the most difficult summers to collect blood in its history, with supplies dipping to critical levels.  It is imperative that donors give blood as fall progresses to help make up for low donation number over the summer.

How can your blood center increase in blood donations?

  • The first task, revive up your recruiters and blood drive coordinators with great enthusiasm.
  • Create a fall season kick off with music, food and blood donatioon incentives making it fun for the whole family.
  •  Recognize the efforts of the team over the summer with pictures and lots of laughs. 
  •  Agree on a fall season mascot and fall mission statement. 
  • Arm everyone with cameras asking them to capture pictures from their favorite upcoming blood drive event or observed kind actions from a team member.
  •  Have everyone participate in every aspect of this season’s marketing plan.
  • Ask donors to provide you with their top 3 reasons for donating blood and post it in your center and on flyers.
  • Ask donors and employees if they would like to be part of your recruiting team.  Furnish special t-shirts to be worn on Fridays and send them out to run errands or to the mall. They will be seen by everyone in your committee.  Reward them with movie tickets or gift cards for their efforts.
  • Maximize your center’s website with interactive games, trivia contests, cooking tips and invitations to attend seminars.
  • Don’t forget the kids; make sure there is lots of entertainment at blood drives and in your center while they wait for mom or dad.  The experience can be a bit unnerving for kid.
  • Create a partnership with an animal donation center for a blood for all donation drive.  Look around, people take their pets every place.

Additionally, insert body language and vocal phrasing, both of which, if used correctly, can be highly effective and calming during the right time.  Train each center employee to be a marketing representative calling on local businesses to explain and promote the benefits of blood donations, sharing real life stories.  Join community business associations and networking clubs to promote awareness. 

Remember to regularly thank donors and provide blood donation incentives that demonstrate gratitude and will have them donating blood again.

Acknowledge Blood Donor Recruiters – M. Browne

September 1st, 2009

From a donor’s perspective,  the donation center’s recruiters are the most important individuals.  The cause wields an enormous power however it is the influence of the coordinator that gets them to roll up their sleeves. These recruiters instill the need and provide motivational inspiration. During September, donation centers nationwide prepare for blood drives and local recruiting campaigns to fulfill the nation’s blood supply. With fires, hurricanes and other emergencies there is always an urgent need for blood donations and super star donor recruiters.

Talented recruiters make it all seem like second nature.  They provide helpful information about the process, the benefits to others and focus on the desired outcome.  We know,  just as they do, that it is not easy day in and day out.  Center managers must train and motivate other recruiters to become talented recruiters.  The following are a few points that may assist you as you work with your center’s recruiters and donors:

  • Ask yourself what creates success in your center?
  • Ask your star performers and donors what increases their interest in the blood donation process.
  • Observe your best recruiters from a far, how are they greeting donors, what are they saying on the telephone and how do they thank donors?
  • Look around, do you have an inviting center with lots of inspirational posters and calming environment?
  • Listen to specifics that are expressed by your employees, they can share front-line customer information and trends.
  • Are appointments easily scheduled?
  • What type of rewards do your offer to your recruiters? Are your incentives their choice or your choice of incentives?
  • Are your donors wearing their blood donation t-shirts when they come in or are they desiring something different from your donor incentive program?
  • Is your website attractive and updated regularly? Do you blog at least once a week?
  • Do you have an assigned individual that assists you with your Search Engine Optimization (SEO)?

Recruiting can be complicated, the donor wants to learn about the process, wishes for someone to calm their nerves and know that their small sacrifice will be for the good of humanity. Each prospective donor’s experience should be considered totally personalized.  The purpose of each experience being one of discovery and confidence in the overall process.  Let your donors know that your center sincerely appreciates their donation and invite them to share their ideas with you as you work to help others.

Be an Optimist at All Times by Brian Tracy

August 30th, 2009

Everyone wants to be physically healthy. You want to be mentally healthy as well. The true measure of “mental fitness” is how optimistic you are about yourself and your life.

Below you will learn how to control your thinking in very specific ways so that you feel terrific about yourself and your situation, no matter what happens.

Control Your Reactions and Reponses
There are three basic differences in the reactions of optimists and pessimists. The first difference is that the optimist sees a setback as temporary, while the pessimist sees it as permanent. The optimist sees an unfortunate event, such as an order that falls through or a sales call that fails, as a temporary event, something that is limited in time and that has no real impact on the future. The pessimist, on the other hand, sees negative events as permanent, as part of life and destiny.

Isolate the Incident
The second difference between the optimist and the pessimist is that the optimist sees difficulties as specific, while the pessimist sees them as pervasive. This means that when things go wrong for the optimist, he looks at the event as an isolated incident largely disconnected from other things that are going on in his life.

See Setbacks as Temporary Events
For example, if something you were counting on failed to materialize and you interpreted it to yourself as being an unfortunate event, but something that happens in the course of life and business, you would be reacting like an optimist. The pessimist, on the other hand, sees disappointments as being pervasive. That is, to him they are indications of a problem or shortcoming that pervades every area of life.

Don’t Take Failure Personally
The third difference between optimists and pessimists is that optimists see events as external, while pessimists interpret events as personal. When things go wrong, the optimist will tend to see the setback as resulting from external factors over which one has little control.

If the optimist is cut off in traffic, for example, instead of getting angry or upset, he will simply downgrade the importance of the event by saying something like, “Oh, well, I guess that person is just having a bad day.”

The pessimist on the other hand, has a tendency to take everything personally. If the pessimist is cut off in traffic, he will react as though the other driver has deliberately acted to upset and frustrate him.

Remain Calm and Objective
The hallmark of the fully mature, fully functioning, self-actualizing personality is the ability to be objective and unemotional when caught up in the inevitable storms of daily life. The superior person has the ability to continue talking to himself in a positive and optimistic way, keeping his mind calm, clear and completely under control. The mature personality is more relaxed and aware and capable of interpreting events more realistically and less emotionally than is the immature personality. As a result, the mature person exerts a far greater sense of control and influence over his environment, and is far less likely to be angry, upset or distracted.

Take the Long View
Look upon the inevitable setbacks that you face as being temporary, specific and external. View the negative situation as a single event that is not connected to other potential events and that is caused largely by external factors over which you can have little control. Simply refuse to see the event as being in any way permanent, pervasive or indicative of personal incompetence or inability.

Resolve to think like an optimist, no matter what happens. You may not be able to control events, but you can control the way you react to them.

Action Exercises
Now, here are three actions you can take immediately to put these ideas into action.

First, remind yourself continually that setbacks are only temporary, they will soon be past and nothing is as serious as you think it is.

Second, look upon each problem as a specific event, not connected to other events and not indicative of a pattern of any kind. Deal with it and get on with your life.

Third, recognize that when things go wrong, they are usually caused by a variety of external events. Say to yourself, “What can’t be cured must be endured,” and then get back to thinking about your goals.

Problem Solving (What we do) – By Zig Ziglar

August 30th, 2009

Fortunately, problems are an everyday part of our life.  Consider this: If there were no problems, most of us would be unemployed.  Realistically, the more problems we have and the larger they are, the greater our value to our employer.

Of course, some problems are small, like opening a ketchup bottle.  Others are monumental like a seriously ill or injured child or mate, which present ongoing, daily complications.  Successful living comes when we learn to handle those business and personal problems with as little fanfare as possible.  The successful business executive can handle challenges and solve problems at a remarkable clip.  He/she makes quick and final decisions as a result of years of experience.  The homemaker with small children at home handles many “catastrophes” each hour with the same dispatch.

Many people use counter-productive methods to deal with problems: They refuse to recognize them, deny responsibility for them, pretend they will go away if they ignore them, or are just flat insensitive to them.  The first step in solving a problem is to recognize that it does exist.  Next, we determine whether the problem is our responsibility.  If the answer is yes, we must determine how serious and/or urgent it is.  When that last determination is made, we either take immediate action if the problem is simple and quickly solvable or develop a plan of action and prioritize it if the solution is more difficult and time-consuming.

Problem-solving becomes a very important part of our makeup as we grow into maturity or move up the corporate ladder.  I encourage you to take the time to define the problem correctly, learn the skill of quick analysis and remember, if it weren’t for problems in your life, your position might not be necessary in the first place.  Ironing out the wrinkles and solving the problems is what most jobs are about.  Think about it, and I’ll SEE YOU AT THE TOP! 

Front End Deal with Back End Value – M. Smith

August 27th, 2009

Making a profit has not changed,  it is still and will always be about the relationships that fosters the opportunity to make a profit. To create a relationship, a company must be creditable and interested in their customer’s needs. 

Commitment to customer service is key to customer retention. Commitment is not just stated,  it is proven. From your receptionist to your company’s president, it is your job to instill confidence in your company. Do you live by your service commitment each day? Do you survey your customers to learn about opportunities to improve when there are failures? Do you think about your customers when making changes within your company that might affect customers?

In these times, more people looking for value and long term commitment perhaps more than ever before. They want to know that they made the right decision and that you will be there for them in a  year from now.

How can you enhance business? Add to your services with a technique used in infomercials. When you turn on the T.V. early on Sunday mornings you will find infomercials selling everything from exercise machines to juicers. A back end offer is an extra product or service that is offered after the customer has decided to purchase from you. These after sale offers provide added value to the customer and re-enforces your interests in them. These add on value deals are so profitable that many take a slight loss on the front end to provide great deals on the back end. There is no question that deals like these are part of a company’s customer retention strategy. Everyone appreciates an added incentive with an added gift card for a future purchase or stay and plan vacation.

Follow up frequently and not just at holiday time. Use the slow summer months to communicate interesting information and offer incentives that you might normally only offer at Christmas time. Ask for referrals and demonstrate appreciation with a small gifts or opportunities for an online helpful seminars.

The back end of the sale can be more important than the front end when trying to retain and build your business.

Your Dream Can Be Your Future by Chris Widener

August 27th, 2009

Here is a basic truth you must accept and believe if you are to achieve your dream:

Your dream can be a reality! That’s right; your future can actually see you living your dream. It doesn’t just have to be a big wish!

When we are young, we are dreamers. Nothing seems too big for us to accomplish. Nothing seems too outrageous. “The world is ours on a string,” as the old song goes. Until reality hits. Reality is what others want to box you into by saying:
“You can’t do that.”
“Nobody has ever done that before.”
“It will never work.”
“You’ve gone off the deep end now!”

All dreamers (who eventually become accomplishers) have heard these things. Yet, they overcome them. They refuse to accept someone else’s reality for their own life. They let the average people live their average lives, bound by fear, while they pursue their chosen future—their dream! So don’t believe the people who tell you that you can’t or that you won’t. Believe your dream. Believe that it can be your future!

Once you have determined that you can actually live your dream, I want you to memorize this acronym. I’ve shared it before, but I’ve found it to be tremendously helpful for reminding and motivating us toward our dreams.

D is for Dare: Dare to dream while others don’t.
R is for Relentless: Relentlessly pursue your dream, no matter what.
E is for Excellence: Strive for excellence in all you do.
A is for Abandon: Abandon any other alternative plans.
M is for Measure: Constantly measure where you are on your dream journey.

OK, that’s great and motivating, but what about the practical stuff? Well, there is certainly practical stuff. No matter how lofty your dream, no matter how spectacular, you will live most of your life in the mundane. Richard Nixon said of the presidency that you “campaign with poetry, but govern with prose.” The vision is beautiful; the actual is mundane—not bad but “everyday,” so to speak.

If you are to achieve your dream, you need to plan and work, and work and plan. Here are my thoughts on how to go about reaching your dream and securing it as your future: Decide that you will do it. This may seem elementary, but many people never decide and commit to their dream fully. They simply keep thinking about it. Tell others you are going to do it. This puts you on the record as to what you are dreaming about. It makes you accountable. It will help you do it, if for no other reason than to avoid embarrassment!

Develop a step-by-step plan. This is absolutely essential. You must sit down and write out a few things:

1. A timeline. How long will it take to the end?
2. Action steps. Point by point, what you will do and when you will do it.
3. Resources you will need to draw from. What will it take? Who will need to be involved for help or advice?
4. An evaluation tool. You need to evaluate from time to time whether you are progressing or not.
5. A celebration. Yep, when you are done, you should already have planned what you will do to celebrate. Make it big!

I have found that there is no better time than the present to start making your dream a reality. So, set aside some time today to get started on your dream. Follow the action plan and set your sights for the top of the mountain! You will be glad you did!

Perfect Your Pitch – By Carolina Shannon

August 24th, 2009

When Steve Hamburg made the life-changing decision to launch his own business, he quickly realized it required more than business savvy and technical know-how.

In this economy, a product or service is only as good as your ability to sell it.

That was because, like so many professionals, Hamburg had given little consideration to an important aspect of the business process–selling smarts.

“I went through a harsh reality check,” says Hamburg, who had stepped away from a career at a major firm with an established and successful sales process.

Hamburg’s not alone: This light bulb moment may surprise many service professionals, specifically those who do not associate selling to their field. But the current recession means that now, more than ever, professionals–including doctors, lawyers and accountants–are being forced to pick up the phone and drum up sales.

“A year ago I never thought I’d be working with lawyers. Now, 60 percent of my clients are lawyers who need help bringing in new business. The challenge is in changing bad habits and trying new things,” says Steve Fretzin, president and creator of Sales Results, a coaching and business networking program. “It’s like taking up a new sport or learning to play a musical instrument. It takes commitment, time and practice to achieve the desired results.”

Hamburg spent four years struggling to learn effective sales techniques on his own before putting his IT and corporate security consulting firm, Eclipsecurity, and its sales process into Fretzin’s hands.

Hamburg quickly implemented Fretzin’s Sales Results program, beginning with what Fetzin described as a “rock solid plan.” From there the program focuses on the sales process, with an emphasis on relationship building and learning how to walk a customer through the buying decision in a conversational manner. Fretzin calls it, “The art of selling without selling.” 

“It’s like a combination of two old friends talking, and sharing a painful experience with your psychiatrist,” Fretzin says of his sales process, which puts a sharp focus on befriending a potential customer. “This program is customized to each person we coach […] the process is a step-by-step plan to get to a predictable outcome.”

Within eight months, Hamburg achieved the target he and Fretzin had set for his company–a seven-figure sales goal.

Two years later, Hamburg is still using the system, a factor he says has been especially important to his success during the economic downturn.

“Even though the economy has been rough all around, most of our clients are doing very well today,” says Fretzin. “Mainly because they have internalized a prospecting and business development strategy their competition has not. When they go up against another attorney or accountant who is selling the old-fashioned way, there is no comparison.”

The old-school way of selling, Fretzin says, focuses on features and benefits. For example, an attorney would describe for a potential client the numerous benefits and features of working with his or her firm.

“Today we know this is a problem because professionals end up doing a lot of unpaid consulting,” says Fretzin. “Our program focuses on questioning and truly understanding the clients’ needs and their compelling reasons to do business with you. This allows us to present a more focused approach to solving their issues. Plus, we [advise clients] don’t give out free advice anymore.”

Fretzin’s friendly selling techniques are similar to those that Diedre Wachbrit Braverman employs when she networks. The creator of Strategic Attorney Mentoring calls her approach “warm calling.”

“I call on professional advisors with whom I have some relationship–no matter how slight–to ask for referrals and to tell them how I can help them,” says Braverman, who also credits her website and time spent on social media networks as effective tools behind her company’s success.

Braverman says one of the factors that initially makes selling difficult for service professionals is a certain bias steming from the idea it can be unprofessional.

“Even those who take a more modern and pragmatic view wrestle with how to ’sell professionally,’” says Braverman, noting that while real estate planners may offer a gift certificate to clients, they will never distribute coupons. “Professionals have a fine line to walk,” says Braverman.

But she encourages her clients to recognize that the consumer looks to them for answers, and “they expect professionalism and expertise.”

Of course, some service professionals merely need a kick in the pants, says business development and consultant Thom Singer, author of The ABC’s of Networking.

“Just start,” says Singer. “The longer you wait to start building a network of professional contacts, the longer you will have to wait to see any results.”

Beyond sheer determination and modern networking forums, Hamburg says one of the most important principles he learned from Fetzin is pretty straightforward: “I ask myself, ‘what do they need?’”

“It’s such a simple concept, but what’s amazing is there are not really many people out there who get it,” says Hamburg. “That core approach has just had an amazing impact on my company.”

Fetzin says focusing on what the customer needs is essential to getting prospective clients to invest in what you have to offer them.  “After all, people still have needs regardless of the economy being pretty abysmal,” says Hamburg. “It’s just a matter of approaching the organizations and letting them know you are the best one to do the job.”

The Secret of Time by Jeff Olson

August 24th, 2009

There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries
—William Shakespeare, Julius Caesar

So you walk a little today, get your heart rate up a bit, you lift a few weights, you eat a little differently, then tomorrow morning you wake up and look in the mirror… and see the same old flubber. You have to be pretty well along the path to see any significant results. What keeps you doing this simple thing, day after day?

Will power! It’s like my dad (mom, teacher, boss, older brother, minster, self) always told me… I just need more will power.

Really? I don’t think so. (A friend of mine used to say that people on diets who complain that they lack will power are usually suffering more from a lack of won’t power!) Will power is vastly overrated. For most people, will power ends up looking and feeling like some sort of grim self-tyranny, and involves creating an elaborate, artificial reward-and-punishment system.

Do you want to change? If so, I can show you how to tap into the most powerful force for change there is. Would you like to know what it is? Are you ready? Here it is: TIME.

Position your daily actions so time is working for instead of against you. Because time will either promote you or expose you.

What keeps you on the path is your Slight Edge philosophy, which includes your understanding of the secret of time. Knowing the secret of time, you say: If I stay on this road long enough, I’ll get the result I seek. It’s not a question of your mood, your feeling or your attitude. And it’s not a question of will power. It’s a question of simply knowing.

When you enter a darkened room, why does your hand reach out for the light switch? Because you know that when you hit the switch, the light will go on. You don’t have to give yourself positive self-talk about how you really ought to hit that light switch, or set up a system of rewards and punishments for yourself around whether you follow through or not with hitting the light switch. You don’t need any rigmarole; you just hit the switch. Why? Because you know what will happen.

You know.

It’s the exact same thing here; you walk a little every day, lift a few weights, eat a little better, and leave the penny in the purse (hit the light switch) because you know it will make you healthy and wealthy (the light will turn on).

It’s the exact same thing, no different—except for one thing, and that is time.

I Wants Simple Pleasures and Rewards, Often – M. Smith

August 21st, 2009

Give me a simple pleasures!  A free movie, an ice cream sundae,  a piece of chocolate or dinner on you. Demonstrate to me that I made the right choice by doing business with you. 

I am not only a looking for the ease of technology, I looking for traditional customer service and a warm greeting or two. I want options of online products and services along with face to face service.  I like variety in my life with lots of options. As Gen Xer, I want to know you are interested in my family, friends and I.  I want to know you are working on new online services that are easy to use with lots to offer. I also want rewards because they are at the top of my list when making my purchase decisions. I be interested in a credit or ATM card unless, I get a good deal and incentive rewards.

Point reward programs are interesting due to the variety of incentives that they offer.   I can either earn points to buy my mom something,  save up for a green vacation or donate to my favorite charity.  I definitely do not want to stuff my closet with another t-shirt or put add to my coffee mug collection in my kitchen.

I am your employee and your customer, I am your best advertising.  I will speak positively and energetically about my experience and believe in our relationship as an your employee and as your customer.

 
     
 

 
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