In 1644, a child was born. He lived to be 93 at a time in history when the average life span was but 35 to 40. He taught himself his trade and began his career. He often worked alone with primitive tools, but his focus every day was to put the best he had into his work. The man made violins. He labored over each and every process and step to ensure that he had “autographed” them with excellence and the best that was in him. He created his own personal standard of excellence for his craft, and he actually signed his name on each instrument that passed the test.

Today, some three hundred years later, the name of this craftsman who was committed to excellence is the benchmark for the best in musical instruments. His name? Antonio Stradivari! His Stradivarius violins sell for hundreds of thousands of dollars because they are the best.

When Stradivari labored, he did not know of the legacy he was creating. He was doing his best, day in and day out, to reach his standard of excellence. He didn’t spend the extra time and care to get the accolades of upper management or to be the top producer in the company. He did it because excellence was part of his focus, mission, and obsession.

It is easy to do world-class work when a boss is looking or a supervisor is around. But the test is in what you do when no one is looking. High achievers have developed the ability to stay focused when no one else is around. Does your quality or performance fluctuate based on who is in the office or which customer you are serving? Excellence is not something that you can just turn on and off whenever you feel you need it. It is a habit rooted in your attitude about your life and career.

Are you just going through the motions day to day, or are you creating a masterpiece? Autographs are valuable because they are rare and are tied to excellent performance. In today’s world, superior effort and service are becoming endangered species. Is the autograph you place on your work and service each day a Stradivarius or a Michael Jordan or a Tiger Woods? Or is it unknown, with little value? Autograph your career and your life with excellence.

Having a firm commitment to excellence, like Stradivari, has an amazing effect on your achievement motivation. When people who are simply going through the motions or who are just working for a paycheck hit a challenge or obstacle, they often run to their boss and get him or her to do it, or they procrastinate by getting a cup of coffee or shuffling the papers on their desk. On the other hand, when individuals who are committed to excellence hit a similar challenge, they immediately bounce back with energy, and they are actually exhilarated by the chance to stretch themselves to overcome the problem. A commitment to excellence will create focus, and focus will assist you in maintaining your positive motivation and in creating a balanced life.

So, start today and autograph your work with excellence!

In 1991 Reebok was entrenched in a battle with Nike for top spot in the athletic shoe market. Looking to gain an advantage, Reebok gambled on an ad campaign featuring decathletes Dan O’Brien and Dave Johnson — co-favorites to win a gold medal at the 1992 Olympic Games in Barcelona.

Dan was trendy and hip; Dave was straight-laced and steady. Dave held a 3-to-2 edge in contests against Dan, while Dan had recorded the highest-ever point total in a decathlon. The athletes’ good looks, dissimilar personalities, and tremendous talent made their rivalry the perfect fit for Reebok’s marketing strategy.

During the 1992 Super Bowl, Reebok introduced Americans to Dan and Dave. The cleverly written commercials were a sensational hit, and, almost overnight, Dan and Dave were vaulted to celebrity status. Sensing the popularity of the TV spot, Reebok poured $30 million into its efforts to put Dan and Dave at the forefront of their brand’s promotions.

From January through June, Dan and Dave were ubiquitous on television and in American pop culture. Anyone who cared anything at all about sports chose sides. Reebok executives patted themselves in the back (and padded their wallets) on account of their decision to market via Dan and Dave.

DAN & DAVE: THE EMBARRASING FAILURE

At the American Olympic Trails in June of 1992, the unthinkable happened. Dan O’Brien, gold medal favorite and marketing icon, failed to qualify for the Olympics!

Overestimating his ability in the pole vault, Dan set the bar too high — an epic blunder. On his first attempt, he missed. No worries though, he still had two more tries. On his second attempt, he didn’t even come close. By his final attempt, Dan was so tight with pressure that he had no hope of clearing the bar. His Olympic dream was dashed, Reebok’s ad campaign was trashed, and Dave Johnson headed to the Olympics alone.

DAN O’BRIEN: OLYMPIC CHAMPION

After the anguish and public humiliating of missing the Olympics, Dan could have given up his dream of winning Olympic gold. He was the laughingstock of the media, and he had missed a rare opportunity to compete on the world’s greatest stage. However, Dan was a competitor, and he bounced back.

For four long years, Dan O’Brien funneled the emotions of his failure to fuel his resolve to make the 1996 Olympic Games. Rather than drowning out the memory of his mishap at the Olympic Trials, O’Brien repeatedly watched his botched attempts in the pole vault. Refusing to wallow in his setback, he learned from it, and he redoubled his training efforts.

At the 1996 Olympics in Atlanta, O’Brien gained redemption and achieved his dream by capturing the gold medal in the decathlon.

LEADERSHIP LESSONS FROM FAILURE

“That failure set the path of my life for the next four years,” Dan O’Brien said in reflection. “I learned more from it than I had learned the previous 30 years combined.”

Dan O’Brien’s Olympic journey is instructive on the nature of failure. Here are a few lessons from his experience:

1. Failure is inevitable

Everyone, even the most decorated Olympian, knows the taste of failure. We all lose, fall short, or miss the bar during life.

2. Failure is a fork in the road

When we fail, we have several paths in front of us.

• We can blame our failures on others.
• We can identify with our setbacks to the extent that we view ourselves as failures.
• We can ignore or deny our failure.
• OR, we can embrace failure, learn from it, and use it as a springboard to get better.

Our response dictates where we end up on the path of leadership.

3. Failure is fruitful

Failure is the surest path to success. It tests, strengthens, and refines us. Passing through it qualifies us to lead.

 “If you think you can win, you can win. Faith is necessary to victory.” -  William Hazlitt (1778 - 1830)
 

THE BUZZARD: 
If you put a buzzard in a pen that is 6 feet by 8 feet and is entirely open at the top, the bird, in spite of its ability to fly, will be an absolute prisoner. The reason is that a buzzard always begins a flight from the ground with a run of 10 to 12 feet. Without space to run, as is its habit, it will not even attempt to fly, but will remain a prisoner for life in a small jail with no top. 

THE BAT: 
The ordinary bat that flies around at night, a remarkable nimble 
Creature in the air, cannot take off from a level place.  If it is placed 
On the floor or flat ground, all it can do is shuffle about helplessly and, 
No doubt, painfully, until it reaches some slight elevation from which it 
Can throw itself into the air. Then, at once, it takes off like a flash. 

PEOPLE: 
In many ways, we are like the buzzard, the bat, and the bumblebee. 
We struggle about with all our problems and frustrations, never realizing 

That all we have to do is look up! 

Sorrow looks back, Worry looks around, But faith looks up! 

While most people spend most of their lives struggling to earn a living, a much smaller number seem to have everything going their way. Instead of just earning a living, the smaller group is busily working at building and enjoying a fortune. Everything just seems to work out for them. And here sits the much larger group, wondering how life can be so unfair, so complicated and unjust. What’s the major difference between the little group with so much and the larger group with so little?

Despite all of the factors that affect our lives - like the kind of parents we have, the schools we attended, the part of the country we grew up in - none has as much potential power for affecting our futures as our ability to dream.

Dreams are a projection of the kind of life you want to lead. Dreams can drive you. Dreams can make you skip over obstacles. When you allow your dreams to pull you, they unleash a creative force that can overpower any obstacle in your path. To unleash this power, though, your dreams must be well defined. A fuzzy future has little pulling power. Well-defined dreams are not fuzzy. Wishes are fuzzy. To really achieve your dreams, to really have your future plans pull you forward, your dreams must be vivid.

If you’ve ever hiked a fourteen thousand-foot peak in the Rocky Mountains, one thought has surely come to mind “How did the settlers of this country do it?” How did they get from the East Coast to the West Coast? Carrying one day’s supply of food and water is hard enough. Can you imagine hauling all of your worldly goods with you… mile after mile, day after day, month after month? These people had big dreams. They had ambition. They didn’t focus on the hardship of getting up the mountain.

In their minds, they were already on the other side – their bodies just hadn’t gotten them there yet! Despite all of their pains and struggles, all of the births and deaths along the way, those who made it to the other side had a single vision: to reach the land of continuous sunshine and extraordinary wealth. To start over where anything and everything was possible. Their dreams were stronger than the obstacles in their way.

You’ve got to be a dreamer. You’ve got to envision the future. You’ve got to see California while you’re climbing fourteen thousand-foot peaks. You’ve got to see the finish line while you’re running the race. You’ve got to hear the cheers when you’re in the middle of a monster project. And you’ve got to be willing to put yourself through the paces of doing the uncomfortable until it becomes comfortable and until you realize your dreams.

PLANNING

I find it fascinating that most people plan their vacations with better care than they plan their lives. Perhaps that is because escape is easier than change.

If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they may have planned for you? Not much.

The reason why most people face the future with apprehension instead of anticipation is because they don’t have it well designed.

The guy says, “When you work where I work, by the time you get home, it’s late. You’ve got to have a bite to eat, watch a little TV, relax and get to bed. You can’t sit up half the night planning, planning, planning.” And he’s the same guy who is behind on his car payment!

A good way to think of leadership is the process of freeing your team members to do the best work they possibly can. I have followed NBA basketball coach Phil Jackson’s career.

Like Phil Jackson who moved from the record setting Chicago Bulls to the Los Angeles Lakers. Jackson says his principal task is creating an environment in which his players can flourish. In communicating with his championship teams, Jackson convinced them that they had the talent to win championships, and that the main goal of the coach was going to be freeing them to use that talent.

Today’s business team members, say they want, more than anything else, the autonomy to do their jobs without the boss’s interference. In the new century, it’s already clear that the CEOs of our best-run companies believe that the more power leaders have, the less they should use.

The job of the team leader is to set a mission, decide upon a strategic direction, achieve the necessary cooperation, delegate authority — and then let people innovate. To do that we all could take a hint from the late football coach, Paul “Bear” Bryant. Before his retirement as one of the leading coaches in college football history at Alabama, Bryant observed:

The key to authentic leadership is to listen to your followers, and then open the door for them to lead themselves. The secret is empowerment. The main incentive is genuine caring and recognition.

The five most important words a leader can speak are: “I am proud of you.”
The four most important are: “What is your opinion?”
The three most important are: “If you please.”
The two most important are: “Thank You.”
And the most important single word of all is: “You!”

His name was Jason Dunham and he was a corporal in the US Marines. The story picks up with Jason as he was talking with the men in his unit. They wondered whether a person could jump on a grenade and survive by putting it under their helmet. Deep down they all most likely knew that it wouldn’t work – yet on the streets of Baghdad soon all topics of conversation can become quickly exhausted, and hypothetical solutions to real life problems can pass the time.

Unfortunately for Jason Dunham, the circumstance that he had hypothesized about arrived just a few weeks later. However, fortunately for his unit Corporal Jason Dunham was there. In this life and death scenario there is no time to think. There is only time for fight or flight. Jason chose fight and performed above and beyond the call of duty. He threw his helmet and body over the grenade and gave his life for his friends. Jason was nominated for The Congressional Medal of Honor. He was twenty years old.

Your stance on political matters or world issues is irrelevant in this scenario. Jason did not do this for you, he did not do it for the people of Baghdad, he didn’t do it for the US Government or a politician. He did it for the men beside him – period.

To give your life for your friends the greatest thing one person can do for another. It is also one of the rarest acts of civilization.

In 1981, shots rang out as bullets screamed through the air to pierce the flesh of the fortieth President of The United States. No sooner had the gun powder been ignited than Secret Service agent Tim McCarthy stood up as straight as a board and extended his arms to make himself a large barrier between John Hinckley and President Reagan. While others ran for cover agent McCarthy stood looking directly as his potential death with firm resolve. Tim was shot square in the chest and believe it or not that was exactly his goal. As he positioned himself spread eagle to take a bullet for a man, an office and a nation others cowered in trembling fear. Because of amazing grace agent McCarthy survived.

What causes men and women to lay down their lives for another? It takes a lot. First and foremost it takes a realization that life isn’t about you. It is about making a difference, making an impact and it is about giving.

Jason Dunham and Tim McCarthy were able to respond the way they did because:

• They decided how they were going to respond long before the event occurred.
• They were not selfish people – the farthest you could be from selfish as a matter of fact.
• They realized that life was not about them it was about making a difference – it was about others.

I hope with all my heart you are never placed in a situation where you have to choose between your life and those around you. Yet, everyday you are in situations where you have to make choices. You must decide right now how you will respond.

The lesson to extract from the lives of Corporal Dunham and Agent McCarthy is that of an overall attitude on life. That attitude simply put is that it is better to give than receive. It is honorable to view the lives and well being of others above yourself. If we can take any pearl of wisdom from the extraordinary lives and attitudes of these two men it is that making an impact on the world is not always about recognition, power, money or personal gain. Sometimes the greatest success is one who gives himself up so others can succeed. That is the mark of the ultimate high achiever.

Decide today how you will respond in your moments of crisis - whether it is financial, personal or life and death. As you make your plan your actions, remember the selfless lessons of Corporal Dunham and Agent McCarthy.

The most important thing you do for your success is to take control of the suggestive elements in your environment. Be sure that what you are seeing and listening to is consistent with the goals you want to achieve.

Listen Your Way to Success
Listen to educational audio programs in your car. The average person drives 12,000 to 25,000 miles per year which works out to between 500 and 1,000 hours per year that the average person spends in his or her car. You can become an expert in your field by simply listening to educational audio programs as you drive from place to place.

Take Courses in Your Field
Attend seminars given by experts in your field. Take additional courses and learn everything you possibly can. Learn from the experts. Ask them questions, write them letters, read their books, read their articles and listen to people with proven track records in the area in which you want to be successful.

Get Around the Right People
Associate only with positive, success-oriented people. Get around winners. As we say, fly with the eagles. You can’t fly with the eagles if you keep scratching with the turkeys. Get away from the go-nowhere types and above all, get away from negative people. Get away from negative coworkers. If you’ve got a negative boss, seriously consider changing jobs. Associating on a regular basis with negative people is enough in itself to condemn you to a life of underachievement, frustration and failure. Associate only with positive people. Get around winners.

Visualize Your Goals
The last thing before you sleep and the first thing in the morning, think about and visualize your goals as realities. See your goal as though it already existed. Your subconscious mind is only activated by affirmations and pictures that are received in the present tense. See your goal vividly just before you go to sleep. See yourself performing at your best. See the situations that you’re facing working out exactly the way you want them to.

Feed Yourself Mental Pictures
See yourself living the kind of life that you want to live. See yourself with the kind of relationships, the kind of health, the kind of car, the kind of home you really want. Visualize just before you fall asleep at night. The first thing you do when you get up in the morning is to feed yourself mental pictures. Those are the two times of the day when your subconscious mind is most receptive to new programming, when you fall asleep and when you wake up.

Action Exercises
Here are two things you can do, all day long, to keep your mind and emotions focused on your goals and financial success:

First, listen to audio programs in your car and when you travel around. Continue feeding your mind with a stream of high-quality, educational, motivational material that moves you toward your goal.

Second, resolve to associate with positive, optimistic people most of the time. Get around winners and get away from negative people who criticize, condemn and complain. This can change your life as much as any other factor.

Right hook to the jaw!  Uppercut to the chin!  Sucker punch to the gut!  Life can throw some vicious punches, can’t it?  With gas prices, food prices, and the continual stream of negative news pummeling us every day, we can be left feeling breathless - trying to get up off the mat before the referee counts 10 and the negative influence is declared the victor.  Like any prize fighter, what is needed is a strategy BEFORE getting into the ring.  A strategy for being a “converter” - someone who knows how to convert life’s negative blows and deal with them in a positive manner.   No matter what punches are thrown or what problems are faced, if you want to keep going and not throw in the towel, here are simple strategies for converting.

Convert it with a Smile!
Smile when there isn’t anything to smile about.  Did you know that a smile is the catalyst for all the positive emotions?  Faith, love, hope, and creativity all can begin with something as simple as a smile.   My youngest daughter wrote me a note nearly 10 years ago when she was in kindergarten that simply says: “Celebrate Dad.  I Love You.”  I have kept this small piece of paper folded in my wallet all this time.  Yes, it is worn and tattered, but when life hits me hard with negativity, I pull that little piece of paper out, read it, and it always makes me smile.  It’s a reminder of the simple joys that can seem so distant when we are scrapping with a formidable foe.  A smile (or even better, a laugh) can pull you up above your problems so that you can get the perspective needed to see things for what they really are.  Have a strategy to smile.  Write down a phrase or make a list of things that will instantly make you smile.  Keep it where you can easily access
it and refer to it when the negative punches start flying your way

Convert it by Being a Willow!
Willows are strong in their trunk and their roots run deep; however, their limbs are long and flexible.  A willow knows who he is, what he is about but is able to flex up top.  When we can stay rooted and flex, we are able to deal with life’s changes as they come rushing towards us.  We aren’t changing who we are, we are just trying to sway, adjust, and meet the situation as it comes.  As our branches reach out, chances are very good that we will touch another’s branches and gain strength.   Many times when we face a problem we think that we are the only ones that face it.  We become bitter, isolated, and brittle.  A branch that is brittle will break in the wind.  Staying firm, flexible and remembering to reach out ensures we will stay intact.  Throw those branches up and sway!

Convert it by Finding the Silver Lining!
Learn to look for the silver lining.  It may seem difficult at the time, but every dark cloud has a silver lining and we have to learn to look for it.  We may even have to stretch for it and continually repeat it to ourselves, but it is there.  Some would say that this is a form of denial but, truthfully, it is acceptance.  It is an acceptance that sometimes we aren’t in a fair fight but that does not mean we throw in the towel.  We keep going and keep plugging until the last round.  Even Thomas Edison knew the power of looking for the silver lining.  When asked how it felt to fail so many times without seeing a success he replied, “I’ve seen success.  I’ve found 10,000 ways how not to do something.  And for every wrong idea tried, a new path emerges.”  Looking for the silver lining gives us the strength to face another challenge and the hope to face another day.

In the end, life is made up of moments.  It’s made up of good moments - like the birth of a child or your first big “win” at work.  And it’s made up of not so good moments - such as losing the big account or failing in a relationship.  The good news is that life is also made up of moments of choice.  Where we can choose how we will take the punches that life throws at us.  If we are down on the mat, we can choose to stay there.  Or, we can choose to get up and keep going.   I choose to face the fight with a smile.  I choose to remain “willow like” and reach out to others - giving and getting strength as we forge ahead.   I choose to look for that silver lining and remain hopeful.  I choose to be a converter!

…then get out of the kitchen”.

By using “Shaw’s five-step plan” you will soon you will develop the power of confidence and courage that will inspire you to take action. You will feel more excitement and clarity in your life everyday. You will be motivated like never before and easily “beat the heat”.

The Hebrew term for gratitude is hikarat hatov, which means, literally, “recognizing the good.” Practicing gratitude means recognizing the good that is already yours.

If you’ve lost your job, but you still have your family and health, you have something to be grateful for.

If you can’t move around except in a wheelchair but your mind is as sharp as ever, you have something to be grateful for.

If you’ve broken a string on your violin, and you still have three more, you have something to be grateful for.

When you open up to the trait of gratitude, you see clearly and accurately how much good there is in your life.

When you open up to the trait of gratitude, you see clearly and accurately how much good there is in your life. Gratitude affirms. Those things you are lacking are still there, and in reaching for gratitude no one is saying you ought to put on rose-colored glasses to obscure those shortcomings. But most of us tend to focus so heavily on the deficiencies in our lives that we barely perceive the good that counterbalances them.

There is no limit to what we don’t have and if that is where we put our focus, then our lives will inevitably be filled with endless dissatisfaction. This is the ethos that lies behind the great biblical proverb, “Who is rich? Those who rejoice in their own lot” (Pirkei Avot 4:1).

When you live charged with gratitude, you will give thanks for anything or anyone who has benefited you, whether they meant to or not. Imagine a prayer of thanks springing to your lips when the driver in the car next to you lets you merge without protest, or when the water flows from the tap, or the food is adequate?

When gratitude is this well established, it is a sign of a heart that has been made right and whole. Gratitude can’t coexist with arrogance, resentment, and selfishness. The Hasidic teacher Rebbe Nachman of Breslov writes, “Gratitude rejoices with her sister joy and is always ready to light a candle and have a party. Gratitude doesn’t much like the old cronies of boredom, despair and taking life for granted.”

To what and whom should we feel thankful? In the Torah, when Moses brought the plagues onto Egypt, he wasn’t the one who initiated turning the Nile River into blood and bringing frogs from the river. His brother Aaron invoked those plagues. The medieval commentator Rashi explains that since the river had protected Moses when he was an infant, he could not start a plague against it. God was teaching Moses a powerful lesson in gratitude: we can open in gratitude even to inanimate objects.

Whenever Rabbi Menachem Mendel, the Kotzker Rebbe, replaced a pair of worn out shoes, he would neatly wrap up the old ones in newspaper before placing them in the trash, and he would declare, “How can I simply toss away such a fine pair of shoes that have served me so well these past years!?” I felt the same way when I gave away my 1984 Honda that had ferried me so reliably for 18 years.

The Mussar teacher Rabbi Eliyahu Lopian (1872 - 1970) was once talking to a student after prayers, and at the same time was folding up his tallis [prayer shawl]. The tallis was large and he had to rest it on a bench to fold it. After he had finished the folding, Reb Elyah noticed that the bench was dusty, and so he headed out to fetch a towel to wipe it off. The student to whom he was speaking realized what Reb Elyah was doing and ran to get the towel for him. Reb Elyah held up his hand. “No! No! I must clean it myself, for I must show my gratitude to the bench upon which I folded my tallis¹.”

If we can be grateful to rivers, shoes, cars, and benches, which help us involuntarily, how much more so to human beings who have free will and who help us consciously out of the goodness of their hearts? Or to the mysterious source out of which our lives have come? When Leah, wife of the patriarch Jacob, had her fourth child, she named him “Yehudah,” which means, “I am grateful,” to reflect her gratitude to God for the gift of another son. The name Yehudah is the source of the Hebrew name of the Jewish people (Yehudim), revealing the very direct tie between Judaism and gratitude.

Gratitude opens the heart and that’s why it provides a fine orientation equally to the inanimate, human and divine dimensions of the world.

A simple and effective way to practice gratitude is by making giving thanks part of your everyday life. For example, it is an established Jewish practice to recite 100 such blessings a day. The term for “blessing” in Hebrew is bracha, which comes from the same root as the Hebrew word for “knee.” When you say a blessing, it is as if you have bent your knee in an act of gratitude. The habit of saying blessings can remind you to be thankful when you hit a green light, or the salad is fresh, or the garden is getting the rain it needs, or your child came home from school as usual.

Can you see how such a practice might slowly but insistently change your orientation to the world and your life?

By Dr. Alan Morinis