Keep your business going and even ahead of the game. A slower economy does not mean there is no economy. Each day during a recession or not people are buying ad space, birthday presents and calling for a technician to come to their home office to fix their computers.

Be wise, network and stay the course. Tell everyone at the grocery store, mall and neighbors about what your business’ products, services are and how someone benefits from them. Business comes from all over and referrals are the best introduction in the world.

Some others ways to stay the course:

• Be prepared with your 30 second commercial. Know your stuff in and out. Memorizing and practice conveying confidence. Be prepared at all times to overcome prospect’s questions.

• The human touch, the handshake is underestimated. Look individuals in the eyes and demonstrate sincere interest in meeting them reconfirming your interest with your body language.  You are making a first impression from first eye contact. DiVinci said it best: “The eyes are windows to the soul.”  Apply the Three P’s – Punctuate with Powerful Pauses.  

• Visualize success with imagery of success and accomplishments.  What you visualize gets you have way there using the law of attraction.  

• Send a note with a personal touch the old fashion way,  in writing. Buy a card of use services such as www.sendoutcards.com who will send it out for you in your writing. Demonstrate your appreciation and send a sincere warm touch. Seems like the only thing that comes in snail mail these days are bills and junk mail, yours will be well received.

• Attend or participate in a trade show. If you are in the insurance business have a table at a car show. You will most likely be one of few there. If you were at an insurance trade show what is the point after all, you are surrounded with your peers.

• Survey your best customers to learn which ones you can consider “salespeople”.Don’t be shy to ask your loyal customers for referrals. Ask if they would consider sending out an email about your services with a company link. Offer a customer incentive for their help.

• Get on the phone. Call out at least an hour to two hours per day calling current and former customers. Reconnect, and you may generate new business. Make sure you gather current addresses and emails for future mailings. Send coupons and incentives to thank them for their time. If you have to leave a message realize that even if they do not call you back you made contact and now our reminded of your company.

• When you do email maximize with Onletterhead, a branded email that looks and acts just like your website.

• Be customer-friendly. Make your website clean, informative and easy to navigate. .

Review. Review. Review. What works. What didn’t? What did your survey responses tell you? What responses were left blank or were negative. Continually view other websites, stores and shop your competition. You need to know just as much about them as your own business.