Flexibility of the little guy is king during a recession. Small companies and entrepreneurs have an opportunity to be flexible and move quickly. Large companies with multiple layers of decision makers and share holders are not able to move as quickly reacting to swift changes in theirs communities.
Our stock markets today are proof positive that smaller healthy companies have the agility to survive. Stock values of big companies continue to fall while smaller company stock begins to soar. It is a good time for entrepreneurs because the rules are changing and their audience is growing because investors that once looked primarily at the big companies now have the incentive to look at them.
Not everyone has the same experience during a recession. For example a 3 percent drop in aggregate income does not mean that peoople’s salaries with drop by 3 percent. Unfortunately, some will lose their entire paycheck, others will remain the same remaining at the status quo and then there are the fortunate few who will gain.
If you look back to during the 80′s when we experienced our last deep recession you will find that many prosperous companies were born during those years. Those that dreamed of their own business, a new product or service had a perfect time to test fulfill their dreams because many were unemployed themselves. Their incentive? Their passionate desire to jump in and give it a go.
The meaning of an entrpreneur is one who takes risks to create a business. An individual who looks for opportunities amongst the weeds. It is not easy but these times do present opportunity to act immediately on ideas and win.
If one looks around you will see that practically everything is on sales. Airline ticket, furniture and even Botox. If an entrepreneur wants to open a store, rent is more affordable then ever, if you are needing employees people are looking for work at lower wages and more businesses are considering marketing collaboration relationships.
Entrpreneurs are helping us to round the cycle to better times ahead.
