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    What Men vs. Women Look for When Choosing a Membership – M. Browne

    April 27th, 2012

    We have all had those heated discussions between friends or our spouses of the opposite sex. We both have two ears, two eyes and one mouth but boy, do we use them differently. Although most membership organizations have both men and women members, each is looking for something a bit different. Tailoring your benefits and incentives to one particular sex is too expensive however providing a balance for the sexes is not. After all, most who have partners or spouses who may not support the membership or who will play a key role in the decision making process come renewal time. Men have a kill it attitude and thought about the “What have they done for me lately” when  deciding to renew their membership.

    In a rent survey, men were interested in costs, ease of access to meetings and website functions,  takeaways/tools to help them do their job and golf tournaments. Each year men had to be called for follow up to get them to take action to purchase a membership. Men definitely demonstrated more of the “What have you done for me latetly” attitude than women at renewal time.

    Women were also interested in costs, continuing education, prestige, fun networking events and discounts that their families could enjoy. Women were 3 times more apt to purchase a membership within a shorter period of time than men. Women thought more about others first as they consider each benefit.

    When listening to a sales pitch women focused on expression and eye contact more than men. Men tended to stand further away from the membershp Sales Director and look away from the individual especially, if it was a man. The survey also found that men were more often the negotiator asking for membership discounts when considering the membership overall.

    When both sexes worked the room to network, more men approached other men first then looked for the most appealing female in the room. Women looked for welcoming faces and introduced themselves to either sex.

    When developing your website be sure to offer self help on your website, benefits and discounts geared towards family that is easily accessible for women members. For men, keep your the facts on on the upper left side of your front page and be sure to list golf tournaments near the top. Think man = cost, work and cave type activity such as sports and the potential to meeet new business buddies. For women it is family, comfort, self improvement and value.

    Viva la difference!

     

     

    Attract New Members with a Virtual Benefits Event – M. Browne

    April 27th, 2012

    When shopping for membership organizations, perspective members are shopping with a list titled “What is in if tor me”? They know there are many options for just about any professional or enthusiasts and are looking for benefits that separate one membership from another. Prospective members are also looking for more than the usual membership providing a ribbon cutting and newsletters. Members want benefits, incentives and experiences that can be shared with family and provide them with bragging rights which is your best source to help you grow your membership. They want to feel that they are part of something new and special. Exclusivity is nice but what matters most is the opportunity for keep receiving incentives from memberships we join.

    To attract more members and retain the ones you have put the tradional aside and host a virtual benefits event focusing on providing unique member benefits s that your organization has to offer, opportunities for others to participate with their own booth, learn about new idustry techniques and or course, network. This company has done a good job explaining how it all works http://www.virtualbeginnings.com/start/?doc=index it really will catch their eye and will have the potential to reach many more people than at a usual membership drive.

    Be sure to survey your existing members and ask for help from other non-competitve memberships to help you put together an attractive benefits event. Ask key members to be guest speakers and provide an incentive to attend such as gift cards or discounts. Be sure to provide as much information about your Avatar (you computerized) as possible for that human touch and add interesting engagement opportunities to less like a conference call.

    Add fun benefits that the family can enjoy and member health that supplments insurance or provides insurance to those that do not have insurance coverage. Memberships are no longer looked at as just a place to network, it is a place to go to feel appreciated and part of a family.

     

     

    What an End to the Health-Care Law Could Mean for Small Business – Scott Shane

    April 26th, 2012

    After hearing three days of oral arguments, the U.S. Supreme Court has now voted on the constitutionality of the Patient Protection and Affordable Health Care Act. While we wait to hear the court’s decision in June, small-business owners might want to consider the potential effects.

    If the law is declared unconstitutional, the coverage provided by many insurance plans will undoubtedly change. For instance, the new law eliminates lifetime limits on coverage, and it allows parents to continue to cover their children until they reach age 26. It also keeps people from being denied health-care coverage because of preexisting conditions. Should the law be struck down, some insurers might eliminate these and other provisions. But exactly which coverage goes away and which stays will likely vary, depending on a small-business owner’s particular insurance plan.

    At a more macro level, several important aspects of employee health-care coverage will remain the same even if the law is struck down. The number of small companies that provide health insurance to employees is unlikely to change much, health-care costs will continue to rise, and businesses will continue to require employees to pay for a greater share of their coverage. Moreover, uncertainty about the future of employer-provided health insurance will persist.

    While some pundits have claimed that the number of small businesses providing insurance to their employees will drop if the law is struck down, that seems unlikely. True, the tax credits designed to encourage small businesses to provide coverage would go away, but few companies have been taking advantage of those credits. The Kaiser Family Foundation found that only one-third of businesses with fewer than 50 employees have even determined whether they are eligible for the tax credit, let alone actually taken advantage of it.

    In fact, it seems likely that fewer small businesses would drop health insurance if the law were struck down than if it were upheld. That’s because many small businesses have an incentive to stop providing insurance under the law. The tax penalties small businesses would pay for failing to offer coverage are less than the cost of insuring employees.

    But even this effect would be limited because the number of small businesses likely to drop coverage under the new law is modest. A survey by Fidelity Investments, for instance, found that 22 percent of small-business owners planned to discontinue coverage in response to the law. Separate studies by the human-resource consulting firms Mercer and Towers Watson found that 8 percent and 9 percent of companies, respectively, were likely to drop health insurance under the new law.

    Health-care costs are unlikely to rise if the law is struck down. The law actually is expected to lead to a slight rise in costs. An analysis by researchers at the Center for Medicare and Medicade Services showed that the new law would increase U.S. spending on health care by 0.2 percent per year and result in health-care accounting for an additional 0.3 percent of gross domestic product in 2019.

    To cope with rising health-care and insurance costs, companies have been passing a higher share of the premiums on to their employees. Regardless of what the Supreme Court decides, that trend is likely to continue. And even the general uncertainty about the future of employee health insurance is unlikely to diminish if the court fails to uphold the law.

    Although the primary source of uncertainty right now — the question of the constitutionality of the law — will be resolved, the Supreme Court’s decision likely will cause Congress to revisit the issue. That, of course, means small-business owners would face a new uncertainty — how Congress will shape the future of employee health insurance in light of the court’s ruling.

    Membership Benefits and Incentives – M. Browne

    April 23rd, 2012

    The incentive of cooking with friends is that when the wine begins to flow and everyone starts to enjoy themselves, the benefit of the collaboration is a delicious tasting meal. Each bringing their own talents, experiences while letting their hair down because they are amongst their peers and friends.  A membership affords an individual the same experience breaking the ice and offering incentives of great things to all who joins. Each member joins for the benefit of opportunities to collaborate with others within the same industry with hopes of gaining an advantage to create more business.

    Memberships provide the cooking tools and gadgets necessary to help you and other members become successful. Some tools may be new to you and others may just give you an chance to sharpen your existing skills. It is one thing to know how to fry and egg but a completely different talent to go gourmet taking your business to higher levels. That higher level being knowledge and network connections which is something that undoubtedily will separates you from your competitors and help you build your business.  Memberships continually study industry trends, attend seminars and at times are prvy to new upcoming changes in laws in Washington D.C.  You might think ”Well, I am an avid reader and always hear about that lastest and greatest” but the truth is,  your time is pretty short being a business owner worrying about the day-to-day.

    Your membership organization is you SME. What is a SME, a Subject Matter Expert of course however the more you participate and add will benefit everyone. Your experience will foster broader discussion or create a basis from where other relateable topics sprout from.  If you tell yourself that you are excited to attend a friend’s dinner party and bring a dish to share, you are fully engaging yourself improving your overall chances of receiving the most of that evening. Engagement is sort of like karma insurance, what you put in will come back to you.

    A good membership serves and protects its members providing benefits and incentives for the member and at times, their families too.  If a members’ family also benefits, the entire family gains from membership dues. Organizations know that they must offer incentives to retain members and grow. From supplemental insurance, prescriptions, dental to travel, some memberships offer something for everyone. Awards programs recognize achievement of professional endeavors, as well as service to the participation.

    Become a member to gain support, stay a member and enjoy the benefits and incentives!

     

     

     

     

    The Incentive for Making Your Membership More Attractive – M. Browne

    April 20th, 2012

    To start with what do you look like from the outside? Is your message clear within the first 30 seconds, do you offer a readily available robust calendar of events for your members?

    1. Your brand should be replicated throughout your website,  advertisements and be part of each touch point with your members.
    2. Pepper your website with your words such as “New”, ”Improved” or “Over whelming response to announce new services, informative laws or game changing trends.
    3. Add your telephone number is not available on just about every page so you don’t loose propective members.
    4. Create a press release and contest to build momentum to relaunch your brand every season.
    5. Provide rewards that reflect your brand and amp up your relaunch! Treat the launch as if it were your grand opening and make sure you keep the cameras ready to capture those great shots to add to your website.
    6. Collaborate with other non-competitve organizations to come up with benefits and incentives to create a fun campaign.
    7. Add charities to your list of strategic partners and contribute to a good cause.
    8. Provide affordable health benefits to members who may not normally be part of a group plan or wish to use other insurance to help pay for high dedictibles.
    9.  Offer gift cards, travel and other incentives that can be enjoyed by the entire family.
    10.  Know your demographic. Survey, survey, survey to learn more about your members and prospects. Be mold and ask them why they did not join and what would make them want to join if it was offered at your membership organization.

    Why should you care about how you might look compared to other membership organizations? Over the past few years more  associations and not for-profit memberships are becoming more aggressive in expanding their reach into traditional association areas. While this may not have affected your association yet, you might want to go on the offensive now to build superior association benefits that will be difficult for others to compete with later.

    Another way to make your membership more attractive and retain members is the promise of celebrating their anniversaries and awards on your website. Whether it’s commemorating their business’ 25th anniversary or celebrating another store location, milestones, recognitions are prime opportunities to promote your member’s business. Help your members by supporting their business in a public setting. No one appreciates a business relationship more than when they feel supported and are provded with incentives.  These are the same people that will return their appreciation with referrals and testimonals.

    • Blog and use press release as an incentive for silver and gold members as an added service.
    • Offer special benefits and incentives for bigger events. 
    • Take this opportunity to promote your membership offering discounts to sign up.  
    • Ask others to participate in the celebration by offering disounts to celebrate their fellow member’s milestones.
    • Engage your members asking them how they can help you help them. 
    • Create a flash mob support event at their new stores.
    • Place their celebration videos on your website.
    • Help your member host a special commemorative event to show your appreciation. Theier clients, employees, and local community all have played a role in making their company a success.

    Your members have paid you the greatest compliment by joining your organization. The relationship you foster will be the one that helps you grow  your membership.

     

     

     

     

     

     

     

    Ask members and others to visit your website during updates, when you add benefits and incentives.

    Benefits and Incentives for Membership Organizations – M. Browne

    April 17th, 2012
    Joining a membership organization has never provided so many options. There is just about an organization for any age, hobby or industry out there. What makes some pay for membership rather just join free membership? The ease of interaction with others, the prestige and the benefits and incentives that only a membership can provide. Whether an membership offers discounts for quality educational seminars or opportunities to travel, these types of benefits are very attractive to members.
    More and more membership organizations enlist Benefits and Incentives Brokers to help them identify quality key programs that will help them retain and build their membership. These brokers conduct needs analysis and demographic studies to determine what additional benefits that will be attractive to members in specific types of organizations.
    Whether it be health insurance or a combination of health and incentives, programs can be tailored for members within a demographic and implemented within only a few weeks. Either a seamless addition to an existing organization website or a micro-site that can launch from a co-branded URL Internet address educating and protecting their families. Brokers will even assist with kick off campaigns to enthusiastically announce new benefits and incentives for the entire family.
    Why Would Insurance Benefits Attract Your Members? Don’t they have their own insurance?
     The Unfortunate Facts:
    • 46 Million Americans are Without Health Insurance
    • 70% of Americans have Full-Time Jobs, Many of Those are Business Owners
    • 34% Earn More than 200% of the Federal Poverty Level $41,300 Per Year for a Family of Four in 2007
    • 9.4 Million Children are Without Insurance

    Members can be provided with a flexible limited health benefit that is an association group health insurance. The plan is in 48 states, with costs controlled by the member, based on plan selection, designed to help pay for:  —Doctor’s Office Visits, Prescriptions, —Emergency Room Visits, —Hospitalization, Surgery and more. 

    The Quality of this Type of Insurance

    —Fully Insured By An A+ Rated Carrier
    — Individuals Can Choose One Of Three Plans
    —Only One Underwriting Question Is Asked (About Pregnancy)
    —Coverage Is Guaranteed For Eligible Applicants
    —Dependent Coverage Is Available

    Limited benefit health plans provide insurance coverage for basic medical expenses such as physician’s office visits, X-ray testing, and preventive care. In addition, it offers partial coverage for hospitalizations and surgeries, which often result in significant financial expenses.

    Is a Supplemental Care Incentive Really that Beneficial?

    The answer to that question is yes!  There are certain new techniques that are being used today in dentistry, optical, and chiropractic areas that have been introduced; However they may be considered too expensive, and seldom covered by some insurance.

    High deductibles are also another reason for Supplemental Care Insurance. It takes several visits just to met the deductible. Why not lower your cost of medical services before you meet the deductible?

    Dental, Vision & Chiropractic, What are the Average Costs

    —Dental Alone $9.95

    Dental, Vision, & Chiropractic $12.95

    How is this Coverage Beneficial to Members that are Insured? 

    High deductibles are another reason for Supplemental Care Insurance. It takes several visits just to met the deductible. Why not lower their cost of medical services before they meet the deductible with membership offered coverage?

    Membership Incentives

    Provide a perk that your member’s families and friends can enjoy with discount gift cards to favorite chain restaurants, travel, VIP packages  for all members or to those that purchase an executive level membership.

    Promote your organization and retain your members with benefits and Incentives, contact Strategic Concepts at (866) 582-7853.

     

     

     

     

     
         
     

     
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