March 26th, 2012
No matter what the industry there is a need to network and educate one’s self to be successful. You may belong to a membership based organization or know people who do because of the incentive of doing more business by reaching more people. Dues are tax deductible under IRS laws (minus quantifiable value of incentives) so why not? Often belonging to an organization is also attractive to customers because it demonstrates continued interest in your industry and that you are gaining knowledge from others with diverse expertise.
While many take advantage of the tax deduction, the biggest motivation to join and renew memberships is because of the benefits of being a member. Industry membership programs alone are not enough to sustain interest in an organization. Entrepreneurs, contractors and others look to membership organizations for dental, vision, life insurance and discounts.
While each organization have the usual expenses such as; staff salaries and benefits, office leases and marketing. Their only way to cover expenses over time is to increase dues, a risk for most memberships because it threatens member retention. So, how can a membership based organization cover increasing expenses, perserve memberships and attract more members? Add more services! Yes, add more benefits and incentives. We all ask “What’s in it for me”, if the answer comes back with a membership and networking, act quickly because you are going to loose members.
Strategic Concepts’ newly tailored insurance and incentive benefits are now being combined offering the following attractive reasons to get your members to renew their membership:
- Flexible Limited Benefits
- Prescription Drugs
- Emergency Room
- Life Insurance
- Discount Gift Cards
Members are looking for value more and more. Even those who never attend a meetings and only participate during educational conference calls or just go on online seek to find value with each interaction. If your organization is not blogging every week or providing interesting white papers to read, you are missing a wonderful touch point with your member. Keep your website alive with activity adding eye catching travel and up-to-date industry news.
Members are engaged and are provided with benefits and incentives they will remain committed and invite others. If invovled, approximately 80% of members renew for the next two or three years. After three years, many people renew less automatically, so a special incentives are needed for that extra motivation.
March 21st, 2012
Have you ever watched people at a concert? There in the front few row stands those guys and gals bouncing around singing loudly along. They don’t care if they may look alittle out there or that they may be too old or too loud, their incentive is the entire full bodied experience of the music. Doesn’t it always seems that those people are the ones being sung to by the hot lead singer and are usually spotted by music video cameras?
Risk takers take on risk by keeping their incentive in their mind’s eyes at all times. They can actually imagine themselves making money sitting their new big office. They drive down the highway feeling the leather in their $100,000 car. The risk taker feels the pride and celebration of future success before they have it. It is not unusual to fnd these risk takers putting visual reminders on their cell phones, on their desks and constantly talking about their goals with friends. Risk takers are excited and have faith in the yet to be seen.
|We are all afraid of risks and the unknown. Someone of us just need to search deep for that drive of pioneering heart that goes out and blazes a trail for the thrill of it. Many people assume that entrepreneurs are risk-takers because they have cut the amblical cord to Corporate America but are they? Yes, it takes courage and incentive to go it alone but once working at their business we they continue to take risks and grow? Funny, some may take risks but of the calculated type with safety nets stretched out at all times underneath them.
I once read that entrepreneurs do not first spot risk, they see opportunities. Little steps to help you step out of your comfort zone and begin the process of becoming a risk taker:
1) Take a different way home today and keep your eyes open for opportunity.
2) Step out of your comfort zone by going to places where the big boys and girls hang out. Find restaurants in metropolitan cities for happy hour or dinner and start to mingle!
3) Change at least one thing about your marketing campaign that seems slightly crazy and run with it.
4) Set out to meet at least 3 people from different industries.
5) Revisit your “If I only” list and pick one or two to accomplish.
6) Talk yourself into more things.
7) Eat or drink something differenet and unusual.
8) As changes begin to occur, congratulate yourself for taking a risk and then reward yourself.
9) Talk your yourself positively each day for at least 1/2 hour.
10) Read something new and expand your mind on the subject
Help others find their risk take, it will help motivate you to find your inner risk taker.