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Want to know how to make 2010 your best year ever? Tom Hopkins

January 8th, 2010

Want to know how to make 2010 your best year ever?
Stop Killing Your Sales!
 

The Top 10 Sales Killers 

Any veteran in business can tell you a story about the one that got away. Veterans who are successful in business today learned valuable lessons from those situations and, hopefully, never repeated them. As challenging as the business of selling might be for some, losing sales is unbelievably easy. Learn from the mistakes of others so you won’t have many of the sad stories to tell.

 
Sales Killer #1 – Unprofessional appearance. If you want people to listen to you and heed your advice regarding your product or service, you have to come across both in appearance and demeanor as a professional expert. This means that you are appropriately groomed. You walk with confidence. People will buy from you based more on your conviction and enthusiasm for your product than they will your product knowledge.
 
Sales Killer #2 – Talking too much. When you’re talking, you’re telling. When you ask questions to get clients talking about their needs, you’re selling. You’re finding out what they want to own. Only then can you guide them to the right product or service.
 
Sales Killer #3 – Your vocabulary. Words create pictures in our minds. Certain words that are inherent to selling turn people off. For example, I caution people in business to avoid using the word “contract” when handling the details of a large ticket sale. We all know that contracts are legally binding documents and require legal efforts to get out of them. If appropriate, call your contract an “agreement,” “form,” or “paperwork.” The mental image is less threatening. Think about the words you use and replace any negative word-picture images with gentler, more positive ones.
 
Sales Killer #4 – Not investing time in building rapport. Good rapport builds trust. No one will want to make a purchase from someone they don’t like and trust. Don’t just jump right into a presentation on your product. Get to know your client a bit.
 
Sales Killer #5 – Lack of a qualification system. A certain percentage of the people you talk with will not be good candidates for your product or service. If they don’t have the need or the money for your product or service, there is no sale. Your challenge is to figure this out as early in your communication with them as possible. Come up with at least 3 or 4 questions the answers to which will tell you if they’re qualified to own your offering.
 
Sales Killer #6 – Not knowing when to stop presenting and close the sale. Too many salespeople think they have to tell potential clients everything they know about the product. Even after a client has indicated that the product is right for them, the salesperson keeps talking. Doing so could easily turn the client off about working with you and cost you the sale.
 
Sales Killer #7 – Ego. Selling is a service business. You must set aside your wants and needs to serve the wants and needs of others. Get the dollar signs out of your eyes when you’re with clients. If they suspect you’re pushing the sale because of what’s in it for you instead of what’s in their best interests, they’ll find another company to do business with.
 
Sales Killer #8 – Not knowing how to close. In many cases, all you have to do is ask a direct question in order to close a sale.
“If I have the red one you mentioned, do you want to take it with you today or shall I ship it to you?”
“Will you be making your purchase today by cash, check or credit card?”
 
Sales Killer #9 – Not paying attention to details. If you skim over details or shortcut your presentation because you’ve done it so many times that you’re bored with it, you’ll lose sales. Remember, every presentation is new to your client. So give it with enthusiasm and without shortcuts unless your client indicates that certain details you would normally cover aren’t of interest to them. This carries over to your paperwork and ability to handle a computer (if your orders are entered that way). Any missing information can cause clients to quickly lose faith in their decision and walk away.
 
Sales Killer #10 – Poor fulfillment. This ties into paying attention to details. If you or your company does not have the practices and policies in place to properly fulfill the expectations of your clients, you will find yourself working harder and harder to get new business. Invest some time and effort in laying out procedures that can be standardized and followed by everyone who works with you. Salespeople should not promise anything above or beyond the company standard. Everyone should be expected to meet or exceed it.
  
If you want 2010 to be more successful than 2009, you need to think differently, plan differently, and act differently.
 
Wishing you greatness,
Tom Hopkins
 
 

What Do You Want? by Jack Canfield

January 5th, 2010

People who have achieved their goals knew what they wanted in the first place. They decided what to go after, and they went after it. One of the most compelling reasons why people do not get what they want is that they never decided what they wanted! They never defined the desires of their hearts in complete detail.

Why don’t you know what you want? Why isn’t it spelled out in detail in your mind? Most likely, it is because you have lost touch with the desires of your heart. You were probably taught that you couldn’t have whatever you wanted. You were probably taught that it was more important to do what made other people happy. Seeking your happiness was considered selfish, so you learned not to define your happiness. Now, you find yourself completely unaware of what your preferences are, how you really want to live your life, and what your goals are for your life.

Take back your life! Start honoring your preferences, no matter how small they seem. Even if you don’t know what you prefer, pretend you do, and make a decision. You’ll be more keenly aware of whether that decision made you happy or not and you will learn your preferences!

Commit to this new belief: You deserve to have everything exactly the way you want it. Make it a priority to begin to know your wants and desires. Start simple by making a list of things you want to do and things you want to have. Keep writing until you find some of your core values, such as wanting to have loving relationships, to make a difference in your world or to be financially secure.

Think of what you love to do with your time. Write down several things that you love to do, and then make a list of all the ways you can think of to be making a living doing those things. Create a detailed description of the vision you have for your ideal life. Don’t limit yourself. Dream as big as you possibly can from your perspective right now.

In detail, what is going on in the financial area of your life? How much money do you make? How much do you have in savings and investments? What about your real estate? What kind of house or houses do you own? Create detailed visions of all the major areas of your life, your ideal career, your recreation time, your ideal body and physical health, your relationships with family and friends, your spiritual life, and the community in which you live. Create and write down your ideal vision for each area and review it on a daily basis.

All you have to do at this point is clarify your vision to yourself. Don’t worry about how it will happen right now. Once you have a clear picture of what you want going through your mind, the steps and opportunities to get it will appear. When you have completed your ideal vision of your life, share it with a supportive friend. Don’t let anyone talk you out of it! More than likely, they want the same thing for themselves but believe it’s impossible. Deciding what you want is the first step to getting what you want. Don’t put off creating your vision!

1. What do you want? (target)
2. Where are you now?
3. What steps are needed to get you there? (goals)
4. Why now?
5. Who will I have to be to get there?
6. When get there…then what?
7. What do I want to keep the same (in my life)?

I know, these questions may seem simplistic at first, but as a good friend of mine, T. Harv Ever says, “Most people don’t get what they want, because they don’t know what they want.” This first question is probably the most powerful, if answered correctly.

To answer the first and third question I recommend the SMARTER goal method. This takes the SMART goal method and adds a twist.

Specific – A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions:

• Who: Who is involved?
• What: What do I want to accomplish?
• Where: Identify a location.
• When: Establish a time frame.
• Which: Identify requirements and constraints.
• Why: Specific reasons, purpose or benefits of accomplishing the goal.

Measurable – Establish concrete criteria for measuring progress toward the attainment of each goal you set. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.
To determine if your goal is measurable, ask questions such as……How much? How many? How will I know when it is accomplished?

Attainable – When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

Realistic – To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress. A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labor of love.

Your goal is probably realistic if you truly believe that it can be accomplished. Additional ways to know if your goal is realistic is to determine if you have accomplished anything similar in the past or ask yourself what conditions would have to exist to accomplish this goal.

Tangible – A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing. When your goal is tangible, or when you tie an tangible goal to a intangible goal, you have a better chance of making it specific and measurable and thus attainable.

Intangible goals are your goals for the internal changes required to reach more tangible goals. They are the personality characteristics and the behavior patterns you must develop to pave the way to success in your career or for reaching some other long-term goal. Since intangible goals are vital for improving your effectiveness, give close attention to tangible ways for measuring them.

Evaluate – Your goals are not set in stone and will change from time to time. Constant evaluation of your goals is essential to reaching your goals. Change factors must be taken into consideration during your evaluation. Factors such as change in volunteer status, change in family or job responsibilities, or change in available resources may affect your stated goals.

Re-do – After a careful evaluation then you should re-do the goals that need changing and continue the SMARTER goal setting process.

Goal development and goal setting is process that changes and needs evaluation. The process of developing, initiating and following through on the SMARTER goals setting model is cyclical and should be continually worked on. As a sectional staff member, your personal and organizational goals should be examined critically at least once a year.

You’ll notice that I classify “what you want” as the target and your action steps as your goal. Here’s why. You desire, what you want to change is a fix point, that is a target. In order to get there you must take action, and most likely massive action.

So, how to hold yourself accountable for these actions? That’s where the goals come in. The goals are the actions you take in order to progress towards your target. For example, if you wanted to release 10 lbs of fat (that would be your target) your goal would be to reduce your caloric intake by 500 calories per day and increase your output (exercise) by 500 calories per day.

As long as you hit your goals, your target automatically gets closer to you. DO you see the power in this?

By using these 7 mental strength questions and by applying the SMARTER target process you’ll be able to make magnificent changes in any part of your life.     

 
     
 

 
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